About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.
Job Description
We are seeking a highly strategic and results-driven Senior Marketing Manager to support our Affluent Marketing initiatives across the Europe region. In this role, you will be the driving force behind our marketing strategy for the affluent product segments and help Visa achieve AANR & Net Revenue Ambitions in the space of Affluent consumer flows. You will act as a core business partner to our Product teams and collaborate across various marketing functions—including B2B marketing and Sponsorships—to deliver cohesive, high-impact integrated marketing campaigns.
The ideal candidate brings a strong blend of program management, b2b2c brand-building expertise and strategic thinking.
Key Responsibilities:
- Work with Director of EU XB & Affluent marketing as the primary marketing liaison and strategic business partner to the Product team, ensuring Affluent marketing initiatives are seamlessly aligned with product roadmaps and EU business priorities.
- Develop a comprehensive, full-funnel marketing strategy that brings the new Infinite proposition and positioning to life for the EU affluent demographic across B2B and B2C marketing.
- Drive end-to-end Integrated Marketing program management for EU affluent initiatives, helping to bridge across Global, Region and EU Clusters to drive compelling Affluent marketing execution in Europe.
- Leverage data-driven insights to translate analytics into marketing plans that can influence Affluent consumer behaviour, including ability to collaborate with Product team, Corporate Comms, B2B2C Marketing and Sponsorships to deliver a framework that supports Benefits & Experiences.
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Qualifications
- Marketing experience, with a proven track record in affluent, luxury, or premium financial services marketing.
- Demonstrated experience in marketing strategy and successfully scaling campaigns across multiple EU countries.
- Experience dealing with Product go-to-market, understanding of end-to-end product lifecycle and ability to translate that into a Marketing roadmap.
- Deep expertise in building integrated marketing campaigns that bridge multiple channels and disciplines.
- Exceptional organizational and project management skills, with the ability to manage complex, multi-stakeholder programs.
- Strong analytical skills with a demonstrated ability to translate complex data into actionable business and marketing strategies.
- Excellent written and verbal communication skills; fluency in English is required, and proficiency in another major European language is highly desirable.
Visa is an EEO Employer
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.