About the Team
DoorDash’s Growth Marketing organization drives acquisition, activation, and retention across consumers, dashers, and merchants. Within Growth, the B2B Performance Marketing team owns the supply side of DoorDash’s marketplace flywheel, responsible for acquiring and activating restaurants and new vertical merchants (grocery, convenience, alcohol, retail, and emerging categories) onto the platform.
The broader B2B Performance Marketing organization also supports growth across DoorDash for Business, DoorDash Ads, DoorDash Commerce Platform, and 7Rooms. This role is specifically focused on Marketplace supply growth—driving merchant acquisition across Restaurants and New Verticals in the United States and Canada.
The team manages an eight-figure annual performance marketing portfolio, deploying investment across search, social, programmatic, affiliate, direct mail, and emerging channels to drive efficient, high-quality merchant growth. As DoorDash expands across the U.S. and Canada and deepens penetration within existing markets and verticals, this team plays a critical role in sustaining marketplace health through predictable supply growth.
About the Role
As Senior Manager, B2B Performance Marketing, you will lead strategy and execution across merchant acquisition channels for Restaurants and New Verticals within DoorDash’s Marketplace business. You will be responsible for delivering predictable, efficient, and scalable merchant growth across the United States and Canada.
You will oversee a team of four performance marketers and own performance across search, social, programmatic, affiliate, direct mail, and emerging acquisition channels. You will be accountable for core acquisition KPIs—including CPA, LTV/CAC, payback, and incrementality—while continuously improving forecasting accuracy, channel mix, and return on investment.
This role requires strong operational rigor and strategic thinking. You will optimize existing channels, expand reach and penetration across geographies and verticals, and identify new growth levers that drive incremental merchant acquisition. You will work cross-functionally with Sales, Operations, Finance, Analytics, Product, and Creative to align marketing investments with supply targets and broader marketplace objectives.
You’re Excited About This Opportunity Because You Will:
Own and Optimize Marketplace Performance Strategy
- Develop and drive the multi-channel acquisition strategy across search, social, programmatic, affiliate, direct mail, and emerging platforms.
- Lead annual planning and quarterly re-forecasting in partnership with Finance and Analytics.
- Continuously refine channel mix, bidding strategy, targeting, and creative approach to improve marginal CAC and incremental growth.
- Own performance against core acquisition KPIs including CAC, LTV/CAC, payback, and incrementality.
Drive Efficiency and Scalable Merchant Growth
- Improve acquisition efficiency while maintaining strong merchant growth across Restaurants and New Verticals.
- Deepen penetration in T4 and T5 markets by testing and scaling new channels, localized strategies, and acquisition tactics beyond traditional performance marketing platforms.
- Identify innovative approaches to reach and convert merchants in underpenetrated areas, expanding beyond core paid media levers.
- Strengthen measurement frameworks, attribution, and forecasting accuracy to support disciplined investment decisions.
- Build testing roadmaps that accelerate experimentation and performance improvement
Unlock New Growth Levers
- Evaluate portfolio performance to identify diminishing marginal returns across core channels such as search and social.’
- Reallocate and redeploy investment into emerging channels, partnerships, and alternative acquisition strategies to drive incremental growth.
- Test new audience strategies, media formats, and acquisition models that diversify the performance mix and reduce channel concentration risk.
- Develop experimentation frameworks that clearly measure incrementality and long-term merchant value.
Lead and Develop a High-Performing Team
- Oversee and mentor a team of four performance marketers, setting clear goals and driving accountability.
- Build a culture of analytical rigor, experimentation, and continuous improvement.
- Establish strong operating rhythms, reporting frameworks, and performance transparency across the team.
Partner Cross-Functionally to Influence Marketplace Outcomes
- Partner closely with Integrated Marketing to understand audience segments, whitespace opportunities, and gaps in merchant penetration across geographies and verticals.
- Analyze holdout and under-engaged merchant cohorts to inform targeted acquisition and re-engagement strategies.
- Collaborate with Strategy & Operations to understand business priorities and translate them into performance marketing plans that unlock supply growth opportunities.
- Serve as the performance marketing subject matter expert, advising cross-functional stakeholders on channel strategy, investment allocation, and expected ROI.
- Work with Analytics and Finance to ensure robust measurement, forecasting accuracy, and clear visibility into performance and incremental impact.
- Partner with Creative and Brand teams to evolve B2B messaging while maintaining efficiency and conversion performance.
We’re Excited About You Because You Have:
- 8+ years of experience in B2B performance marketing, with a strong track record driving measurable acquisition growth across both product-led (self-serve) and sales-led motions.
- Proven track record of managing $10M+ performance marketing budgets and delivering measurable pipeline, revenue, and customer impact.
- Demonstrated success optimizing toward CAC, LTV/CAC, payback, and incremental impact across scaled acquisition portfolios.
- Deep expertise across core acquisition channels including search and social, with experience evaluating diminishing marginal returns and reallocating capital to unlock incremental growth.
- Strong analytical and financial acumen, with experience building forecasts, scenario models, and investment cases in partnership with Finance and Analytics.
- Experience developing and executing experimentation roadmaps, including incrementality testing, geo-testing, and audience segmentation strategies.
- Proven ability to deepen market penetration and drive growth across diverse geographies and merchant segments.
- 3+ years of direct people management experience, with a track record of building and developing high-performing marketing teams.
- Ability to operate both strategically and tactically—comfortable setting portfolio-level strategy while diving deep into channel performance and optimization details.
- Strong cross-functional leadership skills, with experience influencing Strategy & Operations, Product, Analytics, Integrated Marketing, Lifecycle Marketing, Web Experience, Marketing Operations, and Creative teams.
We expect this position to be filled by 5/23/2026.
Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only
We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.
The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey
Compensation
The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.
In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.
DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
See below for paid time off details:
- For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
- For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).
The national base pay range for this position within the United States, including Illinois and Colorado.
$159,800—$235,000 USD
About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
If you need any accommodations, please inform your recruiting contact upon initial connection.