Senior Manager - Bcg Vantage, Center for Customer Insights (cci)

BCG BCG · Consulting · Chicago, IL +3 · Expertise and Insights

Senior Manager role in BCG's Center for Customer Insights (CCI) focusing on leading a team, delivering expert qualitative and mixed-methods research, and driving commercialization of insights and AI agentic tools. The role involves integrating traditional qualitative methods with AI-enabled tools for synthesis and analysis, and supporting the development and adoption of proprietary AI agentic tools.

What you'd actually do

  1. Act as a senior leader and culture carrier within the North America CCI team, strengthening collaboration, quality standards, and professional development
  2. Guide case teams on optimal research design, balancing speed, rigor, and strategic relevance
  3. Act as a senior ambassador for CCI across North America – fielding requests, shaping demand, and advising case teams on initial research design options and team deployment models

Skills

Required

  • 7+ years minimum industry experience (consumer insights / marketing research) required; 10-12+ years of industry experience strongly preferred OR 5+ years management consulting experience with extensive experience in projects that leveraged qualitative customer research to address brand-related challenges
  • Deep expertise in qualitative research methodologies, including extensive hands-on moderation experience (focus groups, IDIs, executive interviews, ethnography, online communities) in front of senior client audiences
  • Strong experience in scoping / designing mixed-methods programs (qual + quant integration)

Nice to have

  • Being a deep qualitative expert who is also conversant in wide-ranging, advanced quantitative methods and their appropriate application (segmentation, conjoint, price sensitivity approaches, concept testing, brand tracking, etc.)
  • Leading complex qualitative and mixed-method research with methodological rigor and creative problem-solving – providing structure to solve ambiguous challenges
  • Moderating high-stakes interviews and focus groups with executive presence and empathy
  • Synthesizing large volumes of unstructured data into compelling strategic narratives
  • Elevating the craft of qualitative research within a consulting environment
  • Coaching and developing research talent while maintaining high quality standards
  • Managing team capacity, governance, and deployment in a fast-paced environment
  • Commercializing your expertise — spotting repeatable patterns and shaping them into scalable offerings
  • Influencing senior consulting leaders and building strong internal / cross-functional networks
  • Communicating with senior stakeholders confidently and effectively, tailoring insights to their needs
  • Working effectively in an evolving, fast-paced, and often ambiguous environment

What the JD emphasized

  • AI agentic tools