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Position Summary
We’re looking for an entrepreneurial communications pro to support SoFi’s wide-ranging efforts across crypto, digital assets, and financial technology. The [Senior] Manager, Communications will drive programs that raise awareness for and deepen trust in SoFi’s products that serve consumers and businesses alike.
More than just “crypto PR,” this role is a perfect fit for someone who loves rolling up their sleeves with product and business teams, demystifying complex topics for people and businesses who are new to crypto, collaborating with companies that partner with SoFi, and finding creative ways to break through the noise – all in the same week.
Key Responsibilities
Build programs that drive awareness of SoFi’s crypto products and services: Conceive and execute communications campaigns that engage a wide range of media, influencers, analysts, and other influential audiences surrounding SoFi’s expanding crypto product offeringsSupport distribution of SoFi crypto offerings through enterprise partnerships: Collaborate with SoFi partners and clients to facilitate the adoption of our crypto services and digital asset infrastructureCraft messaging and other assets that engage both crypto-curious and crypto-native audiences: Develop communications materials that educate and inspire audiences to action, reflecting deep empathy for the varying levels of understanding of – and confidence in – digital assets
- Navigate a fast-moving media environment: Maintain an extensive, up-to-date knowledge of the media ecosystem and how to maximize investments across owned, earned, and paid
- Serve as a trusted advisor: Support business, product, and marketing leaders as SoFi with insights and recommendations on communication strategies and risk mitigation
Drive measurement and optimization: Track performance metrics and gather feedback to continuously improve our team’s impactHarness technology to extend our impact: Ensure we maximize the value of existing AI tools and evaluate new ones to expand our impact
Qualifications
- 7+ years of diverse communications experience, with strong preference given to candidates who have worked in crypto-native and traditional finance settings
- Excellent messaging development, writing, presentation, and project management skills
- Proven track record of generating earned media and enhancing brand reach in crowded environments
- Strong relationships with relevant reporters, podcasters, influencers, editors, and/or producers
- Strong understanding of data and analytics in communications, from storytelling to impact measurement
- Experience in working within complex, matrixed organizations and managing cross-functional teams
- Bachelor’s degree
Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our **Benefits at SoFi **page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.