At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.
**The Role: **
We are seeking a Senior Manager of Games Marketing to lead the marketing strategy and execution for our narrative and party games portfolios. This role will focus on building awareness, engagement, and player acquisition for games designed to appeal to broad, mass-market audiences. You'll be responsible for developing and executing marketing campaigns that introduce Netflix's games to both existing members and new audiences, helping to establish Netflix as a destination for accessible, high-quality gaming experiences.
This is a high-impact role where you will work closely with the Games Marketing Director and cross-functional partners to position and promote our games titles. You'll need to understand what makes both narrative and party games appealing to casual and mid-core players, and translate that understanding into compelling marketing strategies that drive discovery and engagement within the Netflix ecosystem.
What you will do:
- Lead end-to-end marketing strategy and execution for Netflix's narrative and party games portfolios, including connected IP games, casual titles, simulation games, and other broad-appeal experiences.
- Develop positioning, messaging, and go-to-market strategies that resonate with audiences and differentiate our games in a crowded market.
- Create integrated marketing campaigns across multiple channels (social media, in-app, email, partnerships, etc.) that drive awareness and player acquisition.
- Partner with game development teams, product managers, and creative teams to understand each title's unique value proposition and translate it into effective marketing.
- Collaborate with consumer insights and data analytics teams to understand player behavior, preferences, and motivations within the narrative gaming segment.
- Work with the broader games marketing team and Netflix marketing functional experts (creative, PR, social, partnerships) to leverage resources and maximize campaign impact.
- Manage marketing budgets and resources efficiently to deliver strong ROI on narrative and party games marketing efforts.
- Track and report on key performance metrics, using data to optimize campaigns and inform future marketing strategies.
- Identify opportunities to cross-promote games with relevant Netflix content (TV series, films) to drive mutual discovery.
- Stay current on gaming trends, competitive landscape, and player expectations to inform marketing approaches.
****What we need from you: ****
- 12+ years of marketing experience, with significant experience in games marketing or entertainment marketing for general mainstream as well as casual audiences.
- Deep understanding of the gaming audience, including casual and mid-core players, and what motivates them to discover and engage with games.
- Proven track record of developing and executing successful marketing campaigns that drove measurable business results.
- Strong project management skills with the ability to manage multiple game launches and ongoing campaigns simultaneously.
- Creative mindset with the ability to develop compelling narratives and campaigns that break through the noise.
- Experience working cross-functionally with product, creative, data, and business teams to align on strategy and execution.
- Data-driven approach to marketing, with experience using analytics and consumer insights to inform strategy and optimize campaigns.
- Excellent communication and presentation skills, with the ability to influence stakeholders at various levels.
- Entrepreneurial spirit and comfort working in a fast-paced, evolving environment where you'll need to build processes and approaches from the ground up.
- Passion for gaming and understanding of what makes games fun and engaging for different player types.
Nice to have:
- Experience marketing free-to-play games, mobile games, or games within a subscription service.
- Familiarity with the Netflix product and member base.
- Experience with performance marketing and user acquisition strategies.
Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $285,000.00 - $492,000.00.
Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.
Netflix is a unique culture and environment. Learn more here.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.