At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.
Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.
As the Senior Manager Global Events, you will lead as the strategic orchestrator for our global events that drive business growth and stakeholder engagement. You will not just "run events" but create experiences that connect human-centric design with data-driven business results.
Key Responsibilities
Drive the high-level strategy for the AppWorld portfolio, directing the flagship NAMER event while consulting and supporting as needed on the 8 regional events.
Manage a diversified portfolio of curated experiences for high impact Security events such as RSAC, Black Hat and Gartner, Alliances events such as Google Next, Nvidia GTC and many others as well as playing a strategic role in our AI events.
Define our presence, building the playbooks and audience journeys, overseeing the budgets and agencies, and ensuring that our various events work together as a cohesive system rather than standalone occurrences.
A strong collaborator, you will work closely with our Creative, Field and Marketing teams to define and deliver exceptional events.
Team leadership and Development
Lead, mentor, and inspire a team of professional event leaders, strategically matching talent to events to ensure high-impact execution
Define clear roles, responsibilities and performance expectations
Foster a culture of operational excellence, accountability and continuous improvement
Build capabilities across the team for performance optimization
Strategy and Execution
Strategic Framework Ownership: Develop and evolve a comprehensive event roadmap that aligns with F5 priorities and the broader revenue marketing strategy.
Collaborate with leadership to define and execute the short- and long-term strategic vision for the global events program including executive engagement and meetings for sales and field teams.
Performance Tracking & Optimization
Outcome-Driven Design: Define the purpose, audience focus, and success measures (KPIs) such as Event ROI, Pipeline Influenced.
Measurement & Insights: Define, track and communicate outcomes and results in a timely manner.
Cross Functional Collaboration
Stakeholder Alignment: Act as the "conductor" across cross-functional teams (Sales, Marketing, Product, and Finance) to ensure all departments are unified and informed behind all the event goals.
Cross-Functional Synergy: Serving as the central point of contact to synchronize planning, facilitate sign-offs, and maintain organizational alignment, in conjunction with the Senior Director.
Process, Systems & Scale
Build and optimize scalable processes for:
Campaign execution and playbook workflows
Reporting and performance tracking
Leveraging effective use of marketing automation and CRM systems
Identifying and addressing bottlenecks in event processes
Understanding best practices and implementing new ideas
Required qualifications
Bachelor’s degree (BA/BS) in Marketing, Communications, Business or related field
10+ years of B2B event marketing experience, preferably in technology organizations
Skilled in optimizing event-driven demand generation and lead management workflows
Experience managing and developing teams in a fast paced, high-volume environment
Experience working in global, matrixed organizations
Experience supporting multi-region campaign execution
Familiarity with marketing automation platforms (Marketo, Allocadia, Cvent and CRM systems (Salesforce)
#LI-EM1 #LI-Hybrid
The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.
The annual base pay for this position is: $153,600.00 - $230,400.00
F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5’s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.
_You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5’s benefits can be found at the following link: _https://www.f5.com/company/careers/benefits_. F5 reserves the right to change or terminate any benefit plan without notice. _
Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or** @myworkday.com)****.**
Equal Employment Opportunity
It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting accommodations@f5.com.