Senior Manager, Global Talent Marketing & Insights
The Talent Marketing team helps inform and educate prospective talent, partners and our associates about life at Capital One, including our distinctive company culture, values and commitments to changing banking—and the communities around us—for good.
As a Senior Manager of Global Talent Marketing, you will lead a team of marketing strategists and researchers in the development and delivery of global strategic marketing plans, talent research and insights, and the global activation of our talent brand. You will help build a new global talent marketing operating model.
Key Responsibilities:
Global Marketing Team Leadership
- Global Team Management: Lead, mentor, and develop a high-performing team of marketing strategists and researchers.
- Stakeholder management: Build relationships across Talent Acquisition to understand their business needs, collaborate on solving business challenges and report on progress against their goals.
- Program Management: Lead various program activities, including annual and quarterly planning, campaign budgeting, resource planning, strategic prioritization and coordination of work, deck building, meeting cadences, status reporting, and meeting deadlines.
Global Marketing Governance
Global Guidelines: Establish and govern global guidelines, principles, and frameworks for talent marketing to maintain brand alignment worldwide.
Country Onboarding: Oversee the strategic onboarding of new countries into the global Talent Brand framework and act as a consultant for in-country talent marketing associates.
Localization & Consistency: Assist regional teams with the localization of our Talent Brand Employer Value Proposition (EVP) while conducting creative reviews to ensure global talent brand consistency.
Enablement & Asset Management: Develop, scale, and share Talent Marketing best practices, tools, templates, governance processes, and resource repositories worldwide.
Marketing Strategy & Operational Excellence
- Go-to-Market Strategy: Translate business objectives, audience insights, and market trends into cohesive global and domestic go-to-market strategies.
- Full-Funnel Execution: Leverage expertise across a variety of marketing channels and tactics to build data-backed integrated marketing strategies that drive brand associations, generate leads, nurture prospects and deliver high-quality applicants.
- Campaign Optimization: Partner with Marketing Analytics team and agency to ensure campaigns are continually optimized to deliver against business goals.
Talent Insights & Research
- Brand Monitoring: Oversee quarterly global brand health surveys, candidate sentiment reports, and AEO reporting to inform Talent Marketing decisions.
- Talent Intelligence: Use business insights to inform learning agendas and external research plans that influence marketing strategies and business direction.
Ideal Candidate will be:
- A global brand visionary who understands the power of branding to influence behavior and build reputation. You excel at balancing global consistency while accommodating cultural nuances and regional business needs.
- A data-driven marketer with expertise across a variety of marketing channels and tactics. You build data-backed, full-funnel strategies, use business insights to inform decisions, and simplify complex data into compelling, clear stories for all stakeholders.
- A proven leader and collaborator, passionate about developing and coaching a diverse team. You excel at building influential relationships and driving alignment with global partners, peers, and senior leaders (up to VP+).
- A creative problem solver who thrives in gray space. You are able to quickly flex, iterate, and prioritize work while balancing multiple initiatives to deliver critical, quality-focused results.
Basic Qualifications:
- Bachelor’s Degree or Military Experience.
- At least 7 years of experience in integrated marketing planning or strategy.
- At least 3 years of experience directly leading teams.
Preferred Qualifications:
- 3+ years of experience leading geographically distributed or international teams.
- 3+ years of experience operating within a global function.
- 3+ years of experience leading brand strategy or within a brand governance function.
- 3+ years of experience managing large paid media campaign budgets across the marketing funnel
- 2+ years of experience in account management.
- Experience translating performance data observations and trends into actionable marketing strategies at the campaign, channel, and tactic levels with the objective of increasing marketing ROI-- for both paid and organic marketing
- Demonstrated intellectual curiosity to explore second- and third-order causes for changes in campaign performance based on business and market dynamics or changes
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $177,700 - $202,800 for Sr. Manager, Marketing
Richmond, VA: $161,500 - $184,300 for Sr. Manager, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).