Senior Manager, Inventory Development

The Trade Desk The Trade Desk · Media · New York, NY · Inventory Partnerships

Senior Manager, Inventory Development at The Trade Desk, a global technology company in digital advertising. This role focuses on establishing and cultivating relationships with key publisher organizations, building strategic business plans, and evangelizing identity and addressability strategies. The position requires extensive experience in programmatic advertising and publisher business development, with a strong track record of closing deals and established relationships within the digital advertising ecosystem.

What you'd actually do

  1. Establish new / cultivate existing relationships across key publisher organizations (i.e. BuzzFeed, Washington Post, Conde Nast, etc.)
  2. Build strategic business plans with key publisher partners for overall growth in transparent access, addressability, decisioning and bottom line revenue.
  3. Monitor industry trends and be able to communicate to partners The Trade Desk’s position
  4. Evangelize and support adoption of identity strategies and addressability, including but not limited to Unified ID 2.0
  5. Evangelize and support adoption of clean supply including : adoption of existing and new IAB standards and signals, importance of mechanics of SPO, role and value of OpenPath.

Skills

Required

  • Bachelors Degree
  • 7+ years of programmatic experience in publisher business development for SSPs, data companies, media companies, or other related organizations
  • Track record of closing deals
  • Established relationships with decision-makers at top digital publishers; deep understanding of the sell side of digital advertising
  • Experience collaborating across Sales, Account Management, Product, Marketing, Legal & Finance teams
  • Self-starter able to seek new partnerships or initiatives, and lead a project from start to finish
  • Experience building and delivering on strategic partnerships goals
  • Bias toward ownership and action
  • Experience leading both short-term and mid-term sales/partnership cycles
  • Ability to rapidly grasp new technology and product changes; comfort with complex concepts
  • Strong quantitative skills and negotiation abilities
  • Proven communication, questioning, and listening skills in formal and informal settings

What the JD emphasized

  • 7+ years of programmatic experience in publisher business development for SSPs, data companies, media companies, or other related organizations
  • Track record of closing deals
  • Established relationships with decision-makers at top digital publishers; deep understanding of the sell side of digital advertising