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Job Category
Marketing & Communications
Job Details
About Salesforce
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The Sr Manager, Senior Manager, Marketing Analytics (Events) owns the portfolio intelligence layer for the global World Tour program. This role evaluates market performance, models footprint scenarios, and synthesizes insights from regional teams, operations, and finance to inform leadership decisions on how the global World Tour portfolio should evolve over time.
The role builds and maintains the analytical systems and performance visibility that allow leadership to make informed decisions on market expansion, event rotation, and portfolio optimization.
Core Responsibilities:
Global World Tour Footprint Planning Own the analytical modeling that informs the global World Tour footprint. Responsibilities include: ● Evaluating market performance across regions ● Modeling expansion opportunities and new markets ● Identifying underperforming cities or markets ● Analyzing regional demand signals and ecosystem growth ● Supporting leadership decisions on market rotation and portfolio balance
The role prepares data-driven scenarios and recommendations to inform leadership discussions on future markets.
Global Portfolio Performance Visibility Maintain the centralized performance view of the World Tour portfolio. Track and analyze: ● Attendance trends across markets ● Pipeline influence indicators ● Regional performance comparisons ● Year-over-year market trends ● Market growth or decline signals
Provide leadership with a consistent and reliable view of portfolio health
Global Event Portfolio Intelligence Repository Build and maintain the institutional knowledge base for the World Tour portfolio. Maintain historical and current data on: ● Market attendance performance ● Pipeline influence signals ● Regional demand indicators ● Operational capacity considerations ● Financial performance signals (in coordination with finance)
This repository becomes the central intelligence system for portfolio planning.
Portfolio Modeling & Market Analysis Develop scenario models that support leadership decisions such as: ● Expanding into new markets ● Rotating or reevaluating existing cities ● Adjusting the portfolio balance across regions ● Identifying emerging market opportunities The role builds the models and analysis, while leadership determines the strategic direction.
Global Portfolio Performance Review
Own the cadence and preparation of the Global World Tour Portfolio Review, providing leadership with regular visibility into: ● Overall portfolio health ● Regional performance comparisons ● Emerging demand signals ● Underperforming markets ● Potential footprint adjustments This creates a structured and consistent portfolio planning process.
Cross-Functional Data Coordination Partner closely with: ● Regional marketing teams ● World Tour operations ● Finance and accounting Ensure consistent data inputs and alignment across the portfolio.
Finance retains ownership of financial forecasting, budget management, and financial governance.
Required Skills
8+ years of relevant experience in the following key areas:
Data Analysis & Modeling
- Scenario modeling for market expansion and portfolio optimization
- Regional performance analysis and trend tracking
- Identifying underperforming and high-growth markets
Strategic Planning
- Global footprint planning and portfolio intelligence
- Multi-source data synthesis for leadership decision-making
Reporting & Performance Management
- Centralized portfolio performance tracking
- Own the Global World Tour Portfolio Review cadence
- Maintain institutional knowledge repository
Cross-Functional Collaboration
- Partner with regional marketing, operations, and finance
- Ensure consistent data inputs across stakeholders
Communication
- Present insights and scenarios to senior leadership
- Translate analysis into decision-ready recommendations
Unleash Your Potential
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.
Accommodations
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Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $143,400 - $216,900 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $172,200 - $236,700 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.