Senior Manager Marketing

Merck Merck · Pharma · Maharashtra, India

This role supports the conceptualization and implementation of marketing strategies for oncology products, involving brand planning, forecasting, content creation, and campaign execution. It also involves geographic focus, driving business reviews, managing healthcare organizations, and handling international expert programs.

What you'd actually do

  1. Support development and implementation of strategic marketing plans and Campaigns for oncology products, ensuring alignment with corporate objectives and market demands.
  2. Perform forecasting and market share analysis and devise strategies to increase the brand share in the assigned tumor type
  3. Conceptualize and design marketing content E.g. Detail aid, LBL, Lama, speaker decks, campaign visuals etc.
  4. Support in planning and nation-wide implementation of novel marketing engagements in line with business needs.
  5. Conceptualizing and executing radio, television and print campaign end to end including selection of HCPs, contracting, post event documentation etc.

Skills

Required

  • Adaptability
  • Brand Management
  • Competitor Analysis
  • Content Creation
  • Customer Insights
  • Customer-Oriented
  • Data Analysis
  • Digital Marketing
  • Event Planning
  • Influencing Skills
  • Logistics
  • Marketing
  • Marketing Communications (MarCom)
  • Marketing Management
  • Marketing Planning
  • Market Research
  • Market Share Analysis
  • Oncology
  • Oncology Marketing
  • Product Forecasting
  • Product Management
  • Project Management
  • Social Media Marketing
  • Strategic Market Analysis
  • Strategic Thinking