Senior Manager, Marketing Operations

Socure Socure · Vertical AI · San Francisco, CA · Marketing

This role is for a Senior Manager of Marketing Operations who will drive the execution of the marketing operations roadmap with a strong emphasis on systems, process, and delivery. The role involves managing the marketing tech stack, orchestrating data flow, building lead management infrastructure, and identifying AI-driven solutions to improve efficiency and campaign execution. The ideal candidate will have experience in Marketing Operations or GTM systems, strong expertise with Marketo and Salesforce, and a demonstrated ability or strong interest in leveraging AI to improve marketing operations.

What you'd actually do

  1. Execute the marketing operations roadmap, translating business priorities into scalable systems and process improvements
  2. Own day-to-day management and optimization of the marketing tech stack, including Marketo, Salesforce, 6sense, Apollo, ZoomInfo, Qualified, and supporting tools
  3. Orchestrate data flow and integrations across the GTM stack (e.g., enrichment, routing, intent signals, and campaign activation tools)
  4. Build and maintain lead management infrastructure (scoring, routing, lifecycle stages, SLAs) with strong QA and governance standards
  5. Ensure accurate campaign tracking and performance measurement across channels (LinkedIn, web, conversational marketing, etc.)

Skills

Required

  • 6–10 years of experience in Marketing Operations, Revenue Operations, or GTM systems roles
  • Strong hands-on expertise with Marketo and Salesforce, plus experience across modern marketing tech stacks
  • Familiarity with tools such as 6sense, Apollo, ZoomInfo, RingLead, Qualified, LinkedIn Campaign Manager, and Google Analytics
  • Demonstrated ability or strong interest in leveraging AI to improve marketing operations workflows and systems
  • Experience integrating and operationalizing multiple tools across the demand generation lifecycle
  • Proven track record as a systems-oriented operator executing against defined roadmaps
  • Experience managing offshore teams and/or external vendors or consultants
  • High attention to detail with strong QA discipline and process rigor
  • Strong analytical mindset with the ability to troubleshoot issues across systems and data flows
  • Ability to prioritize and execute in a fast-paced, evolving environment

Nice to have

  • Experience with tools such as Momentum.io, Common Room (Circle), or other emerging GTM technologies
  • Exposure to account-based marketing (ABM) and intent-driven campaign orchestration
  • Experience implementing AI or automation initiatives within marketing, RevOps, or GTM systems
  • Experience in fintech, identity, fraud, or other regulated industries

What the JD emphasized

  • AI-first mindset to marketing operations
  • AI-driven solutions