Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
The Role
The mission of the partner marketing team is to capture subscriber acquisition and value through high-quality partnerships. Our partners range from global electronics brands (e.g. Apple, Google, Samsung) to local pay TV & Telco operators (e.g. Orange, Free, SFR, Bouygues, Canal +) who help us access new audiences and broader reach. Working closely with other internal marketing teams, we help solve our partners’ business problems with inspired marketing solutions that make people so excited about Netflix that they sign up and watch.
As a key point of contact for our French partners, the successful candidate will provide a critical link between Business Development, Product, Finance & Strategy and Consumer Marketing. We are looking for a talented marketing professional who enjoys building close relationships with partners and is comfortable owning the full lifecycle of marketing projects from strategy through to execution.
Responsibilities
- Own the marketing relationship with Broadband, Mobile and pay TV partners as their first point of contact.
- Work with consumer insights to identify growth audiences, understand their barriers/drivers to sign up, and action these insights into a go-to-market strategy.
- Understand our partner's strategy & identify the most relevant levers to build a win-win strategy with them, with the right value propositions & marketing full funnel activities
- Leverage data and consumer insights to co‑develop differentiated consumer propositions with each key partner.
- Define and execute the partner marketing strategy for each partner to drive subscriber growth and value, brand preference and partner satisfaction.
- Unlock co-branded, full-funnel campaigns (TV, OOH, digital, social, retail, CRM, sales channels), and follow up with the Partner Marketing Creative team from brief and creative strategy through to execution and optimization.
- Manage the Trade Marketing agenda for each partner to maximize impact at partner sales touchpoints.
- Collaborate closely with Business Development, Marketing, Product, Content and EMEA Partner Marketing/Creative teams to align on priorities and amplify key launches and initiatives.
- Use data, testing and market insights to evaluate performance, identify learnings and define corrective actions to improve campaign effectiveness.
- Ensure strong operational excellence: manage budgets, timelines and multiple concurrent projects across partners and markets.
The successful candidate will have:
10+ years in brand/partner/B2B marketing, ideally in entertainment, media, telco, tech or similar.
Strong business acumen: able to link creative ideas to KPIs, interpret performance data, and make sound decisions.
Proven experience leading co-marketing partnerships with large brands and operating as a senior, partner-facing marketer.
The ability to analyze data and translate this into a business strategy to help our partners meet mutually aligned goals.
In-depth knowledge of CRM and experience developing upsell, cross-sell and retention strategies is a must.
Understanding of partner sales channels (including training and incentives) is a big plus.
Good creative acumen with a track record of delivering effective 360° campaigns across multiple channels and formats.
Excellent communication and presentation skills; able to clarify complex ideas and build trust with internal and external stakeholders.
A scale-up mentality, experience building solutions from scratch and an excitement for the unknown/untested.
Comfortable switching between strategic discussions and day-to-day campaign execution.
Thrive in the Netflix culture;
Passionate about entertainment, content, design, and technology
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.