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Job Description
Role Summary
The Senior Manager, Loyalty Content & Program Management is responsible for driving growth, performance, and continuous optimisation of issuer card‑linked offer (CLO) and loyalty programmes across AUNZPI.
This role combines merchant content leadership with programme optimisation and cadence ownership, ensuring programmes are supported by a strong supply of high‑quality merchant offers and evolve over time to deliver improved activation, engagement, repeat behaviour, and value. The role applies a performance‑marketing lens to CLOs, ensuring merchant offers and programmes are structured to drive incrementality and attractive returns for participating merchants.
Sitting between strategic direction and execution, the Senior Manager translates portfolio priorities into actionable plans, leads structured optimisation cycles with clients, and drives sustained programme growth.
Key Responsibilities:
Programme Growth, Cadence & Performance Marketing:
- Own growth and performance outcomes for issuer CLO and loyalty programmes.
- Drive structured programme cadence with banks and merchant partners, including regular performance reviews, optimisation cycles, and prioritisation discussions.
- Apply a performance‑marketing mindset to CLOs, understanding how programme and offer levers influence incremental sales, customer acquisition, frequency, and ROAS.
- Translate performance insights into practical recommendations that improve both customer engagement and merchant outcomes.
Merchant Content Strategy & Sourcing:
- Source, curate, and optimise a scalable portfolio of merchant‑funded offers aligned to programme and client objectives.
- Drive growth through expansion of merchant participation, category coverage, and offer variety.
- Structure offers to support strong activation, repeat usage, and sustainable merchant economics.
- Establish clear cadences for content refresh, portfolio optimisation, and performance review.
Incrementality & Optimisation:
- Use performance data to assess what is driving true incremental value versus baseline behaviour.
- Understand and optimise key CLO levers, such as eligibility, offer depth, merchant category mix, refresh cadence, and repeat engagement.
- Identify trends and opportunities to improve programme efficiency and effectiveness over time.
- Support experimentation and iterative improvement across offers and programmes.
Client & Delivery Leadership:
- Partner closely with Client Account Executives and Implementation / Sales Engineers to ensure effective execution against programme objectives.
- Act as a senior point of contact for programme optimisation, merchant performance, and content strategy discussions.
- Support new programme launches, enhancements, and major programme evolutions.
Leadership & Culture:
- Operate with pace, accountability, and a strong growth mindset.
- Bring innovative thinking to loyalty content and programme design.
- Take ownership for outcomes, not just activity.
- Challenge the status quo using data and insight.
- Contribute to a high‑energy, collaborative, and ambitious team culture.
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Qualifications
Qualifications & Experience:
8+ years’ experience in loyalty programmes, card‑linked offers, merchant‑funded offers, affiliate marketing, or performance marketing environments.
Strong understanding of how incentive‑based marketing drives incrementality and ROAS.
Proven ability to drive growth and optimisation in client‑facing roles.
Commercially minded, with experience working with commission‑based or merchant‑funded models.
Data‑driven, with the ability to translate insights into clear actions.
Strong stakeholder engagement and communication skills.
Visa is an EEO Employer
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.