Senior Manager, Product Management - Martech / Adtech (enterprise Consumer Products)

Capital One Capital One · Banking · McLean, VA +4

Product Manager for MarTech/AdTech within Enterprise Consumer Products, focusing on foundational capabilities for customer interactions, data, and AI. This role involves managing platforms for content creation and communication distribution, aiming for data-driven, relevant, and optimized consumer engagement.

What you'd actually do

  1. Manage the strategy, roadmap, and execution of MarTech/AdTech capabilities that underpin customer interactions.
  2. Collaborate with specialized groups in Data, Assistance & AI to maintain robust infrastructure and AdTech for hyper-personalized user experiences.
  3. Oversee platforms responsible for content creation and seamless distribution of communications.
  4. Ensure every message delivered is data-driven, relevant, and technically optimized.
  5. Drive innovative and sustainable customer experiences through technology.

Skills

Required

  • Product Management
  • quantitative field degree

Nice to have

  • AI/ML technologies
  • marketing content technologies
  • content systems
  • AdTech
  • AI Search
  • translating business strategy and analysis into consumer facing digital products

What the JD emphasized

  • 5+ year of experience with AI/ML technologies