Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help global organizations of all sizes prepare for what’s next. Powered by the nation’s largest Gig-speed broadband network and backed by 24/7 customer support, Comcast Business is the nation’s largest technology provider to small businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services.
Job Summary
Responsible for owning and advancing AI-evolving search performance (SEO, AEO, GEO) across the .com ecosystem. This role will focus on improving visibility, accuracy, keyword efficiency, and authority within traditional Search and AI‑driven discovery ecosystems, such as LLMs, AI Summaries, and zero‑click experiences. We are looking for a person with deep expertise in cutting-edge, highly specialized Search strategies, who can translate traditional Search and AI discovery approaches into scalable, measurable content optimization across CB.com.
Job Description
Core Responsibilities
- Owns SEO, GEO, and AEO execution for .com content, ensuring optimization for both traditional search engines and AI‑powered discovery platforms.
- Advises content strategy team, as well as broader AI workstream including CB Brand and Thought Leadership, on how to optimize CB owned content for LLM visibility, prospect and customer intent, and overall Search performance.
- Liaises and partners with technical Product Management, Development, and Architecture teams to ensure content structure, metadata, schema, page loading align with AI discovery best practices.
- Acts as a strategic advisor on how AI visibility impacts vendor comparison, network reliability perception, security credibility, and industry expertise recognition within B2B markets.
- Analyzes how LLMs and answer engines retrieve, summarize, and attribute content, identifying gaps, risks – and recommends opportunities to improve brand representation.
- Conducts competitive analyses to understand how peers and competitors are winning AI visibility and recommend actionable improvements.
- Possesses deep knowledge of SEO tools and has an ability to leverage analytics tools to monitor performance, surface insights, and inform continuous optimization.
- Defines and tracks success metrics across SEO, GEO, AEO, and zero‑click performance, including visibility, engagement, and downstream business impact.
- Stays current on changes to search algorithms, LLM behavior, and AI discovery trends, proactively implementing optimization strategies.
- Communicates progress, risks, and milestone updates on SEO/AEO/GEO improvements to executives and crossfunctional stakeholders.
- Leads and mentors junior team members, fostering capability development and strategic thinking.
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
- Other duties and responsibilities as assigned.
Qualifications
- Consistent exercise of independent judgment and discretion in matters of significance.
- Deep hands‑on expertise in SEO and demonstrated experience in GEO and AEO optimization.
- Strong technical SEO and GEO/AEO background, including structured data, schema, site architecture, and content management systems.
- Proven experience using enterprise SEO and analytics platforms to inform strategy and measure impact.
- Ability to translate complex technical insights into clear, actionable recommendations leadership and broader team.
- Expertise in how LLMs, answer engines, and AI‑driven discovery systems consume, interpret, and surface content.
- Experience and mastery of working within large‑scale, matrixed organizations.
- Proven track record in being a team player who has strong business acumen and a desire to make a difference in a fast-paced, high-growth organization.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Support a culture of inclusion in how you work and lead.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Skills
AI Adoption, Strategic Objectives, Strategic Plan
We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.
Please visit the benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Certifications (if applicable)
Relevant Work Experience
10 Years +
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.