Senior Manager, Strategic Partner Marketing

Vanta · Enterprise · U.S. · Remote · Marketing

This role is for a Senior Manager, Strategic Partner Marketing at Vanta, focusing on developing and executing marketing strategies for AWS and VAR partners to drive revenue growth. The role involves building executive relationships, crafting joint visions, and managing go-to-market programs. It requires experience in B2B marketing, specifically partner marketing with AWS and VAR ecosystems, and the ability to drive measurable pipeline and revenue outcomes. The role also emphasizes strategic thinking, operational execution, and collaboration with internal teams. A willingness to use AI tools to enhance work is mentioned.

What you'd actually do

  1. Shape and execute the partner marketing strategy for AWS and a portfolio of 5–8 strategic VAR partners
  2. Build and deepen relationships with partner marketing, alliance, and sales leaders — becoming a trusted advisor and go-to collaborator
  3. Develop and execute joint go-to-market strategies that drive partner-sourced and partner-influenced pipeline
  4. Lead joint business planning, including quarterly planning sessions, shared KPIs, campaign roadmaps, and growth targets
  5. Craft compelling joint value propositions and messaging frameworks that clearly articulate business outcomes for shared customers

Skills

Required

  • 8–10+ years of B2B marketing experience, with strong focus on partner marketing in high-growth technology companies
  • Direct experience working with AWS (required) and experience supporting VAR or reseller ecosystems (required)
  • Proven ability to build and execute joint go-to-market programs that drive measurable pipeline and revenue outcomes
  • Experience managing executive-level relationships and influencing cross-functional stakeholders without direct authority
  • Strong understanding of enterprise buyer journeys and experience marketing to technical and business decision-makers
  • Ability to think strategically about long-term partnership growth while operating with urgency and bias for action
  • Comfortable in startup environments — resourceful, adaptable, and willing to step in wherever needed to ensure success
  • Strong analytical orientation with the ability to connect marketing activity to business impact
  • Exceptional communication and storytelling skills, including executive-level presentations
  • Highly organized and able to manage multiple partners and workstreams simultaneously
  • Must be authorized to work in the U.S. without the need for current or future employer sponsorship.

Nice to have

  • Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact.

What the JD emphasized

  • AWS (required)
  • experience supporting VAR or reseller ecosystems (required)