Senior Market Research Specialist

Adobe Adobe · Enterprise · Tokyo, Japan

This role focuses on market research and customer insights to inform marketing strategies and product development within Adobe. It involves consolidating qualitative and quantitative data, identifying customer needs, and influencing senior leaders with data-driven narratives. The role requires strong analytical skills and experience in various research methods.

What you'd actually do

  1. Consolidate and transform various types of data and information (qualitative/quantitative) into insights regarding our current and future customers. Make these insights concrete by determining implications for strategies and plans.
  2. Convey insights and strategic implications clearly as a story that is visually compelling. Move our partners in business from insight into action.
  3. Actively influence our partners to embrace customer insight in strategy development
  4. Engage with product, campaign and brand strategy and business leaders to bring research insight to critical questions about drivers of business growth.
  5. Drive an insight agenda that helps build Adobe’s and products brand relevance as we expand to newer businesses and audiences.

Skills

Required

  • At least 7 years of experience in consumer research and insights using a broad mix of qualitative and quantitative research methods, including secondary research (e.g., social listening and desk research).
  • Native level Japanese and business level English skills
  • Experience with applying research to influence high-level marketing strategy.
  • Strong analytical skills, i.e. good intuition with numbers, facility with qualitative data, and the ability to process both to arrive at a coherent and credible narrative about customers.
  • Clear communication. Able to elevate key and concise narrative from research, flexibly tailoring communication to varied audiences.

Nice to have

  • MBA or relevant graduate degree preferred
  • familiar with analytics tools like Q, SPSS, Python; or at least be willing to learn to use them.