Senior Marketing Events Manager

Armada Armada · Enterprise · United States · Remote · S&M - Marketing

This role is for a Senior Marketing Events Manager at Armada, a company focused on AI infrastructure for the edge. The manager will be responsible for planning and executing various events, including trade shows, roadshows, and customer events, to generate pipeline and strengthen customer relationships. Key responsibilities include managing event logistics, vendor relations, budgets, lead capture, and performance tracking. The role requires significant travel and experience in B2B field marketing or event management within the technology sector.

What you'd actually do

  1. Execute the event calendar end to end. Own logistics for trade shows, executive dinners, roadshows, customer forums, partner activations, and field programs. This includes venue coordination, vendor management, shipping, staffing, run of show, timelines, budgets, and post-event follow-up.
  2. Help plan and scale Armada’s event motion. Partner with the Head of Events to build a repeatable, high-impact event function across priority markets, industries, and customer segments. Help evaluate which formats are working, where we should invest, and how to scale programs without losing quality.
  3. Own trade show operations. Manage exhibitor portals, booth assignments, sponsorship deliverables, labor orders, shipping deadlines, compliance requirements, show services, and on-site logistics. You know how these systems work and do not let details fall through the cracks.
  4. Activate regional field programs. Coordinate roadshows, lunch and learns, product demos, Galleon tours, customer briefings, and partner co-marketing events. You will manage timelines, vendors, internal stakeholders, and logistics from kickoff through debrief.
  5. Support executive and speaker programs. Coordinate speaker submissions, session logistics, presenter needs, and on-site support. Partner with Communications, Content, and the Office of the CEO to ensure executives and technical SMEs are prepared, briefed, and supported.

Skills

Required

  • B2B field marketing
  • event marketing
  • event management
  • technology startup experience
  • trade show exhibitor portals (Freeman, Cvent, Experient)
  • trade show booth execution
  • roadshow execution
  • executive event execution
  • customer program execution
  • field activation execution
  • vendor management
  • budgeting
  • project management
  • event planning
  • prioritization
  • post-event analysis
  • executive communication
  • sales team collaboration
  • partner collaboration
  • technical SME collaboration
  • on-site presence
  • lead capture tools
  • badge scanners
  • QR workflows
  • CRM handoff processes
  • post-event follow-up
  • frequent travel

Nice to have

  • industrial technology experience
  • edge computing experience
  • AI infrastructure experience
  • space industry experience
  • defense industry experience
  • national security experience
  • energy industry experience
  • telecom industry experience
  • enterprise SaaS experience

What the JD emphasized

  • 8+ years of experience in B2B field marketing, event marketing, or event management, ideally for a technology startup.
  • Hands-on experience managing trade show exhibitor portals such as Freeman, Cvent, Experient, or similar platforms.
  • Proven track record executing trade show booths, roadshows, executive events, customer programs, or field activations end to end without relying on a large team.
  • Exceptional project management skills. Deadlines, dependencies, and details do not slip on your watch.
  • Willingness to travel frequently and thrive in the organized chaos of live events.