Senior Marketing Events Manager (temp-to-hire)

Armada Armada · Enterprise · United States · Remote · S&M - Marketing

Armada is seeking a Senior Marketing Events Manager to scale their event motion globally. This role will plan and execute various events, including trade shows, roadshows, and customer events, to generate pipeline and strengthen customer relationships. The manager will own logistics, vendor management, budgeting, and on-site execution, requiring extensive experience in B2B field marketing and event management for technology startups.

What you'd actually do

  1. Execute the event calendar end to end. Own logistics for trade shows, executive dinners, roadshows, customer forums, partner activations, and field programs. This includes venue coordination, vendor management, shipping, staffing, run of show, timelines, budgets, and post-event follow-up.
  2. Help plan and scale Armada’s event motion. Partner with the Head of Events to build a repeatable, high-impact event function across priority markets, industries, and customer segments. Help evaluate which formats are working, where we should invest, and how to scale programs without losing quality.
  3. Own trade show operations. Manage exhibitor portals, booth assignments, sponsorship deliverables, labor orders, shipping deadlines, compliance requirements, show services, and on-site logistics. You know how these systems work and do not let details fall through the cracks.
  4. Activate regional field programs. Coordinate roadshows, lunch and learns, product demos, Galleon tours, customer briefings, and partner co-marketing events. You will manage timelines, vendors, internal stakeholders, and logistics from kickoff through debrief.
  5. Support executive and speaker programs. Coordinate speaker submissions, session logistics, presenter needs, and on-site support. Partner with Communications, Content, and the Office of the CEO to ensure executives and technical SMEs are prepared, briefed, and supported.

Skills

Required

  • B2B field marketing
  • event marketing
  • event management
  • technology startup experience
  • trade show operations
  • vendor management
  • budgeting
  • project management
  • lead capture
  • CRM integration
  • on-site event execution
  • logistics coordination

Nice to have

  • experience with Freeman, Cvent, Experient
  • executive event planning
  • partner co-marketing events
  • content and communications collaboration
  • design collaboration
  • demand generation collaboration
  • sales collaboration
  • partnerships collaboration
  • product marketing collaboration
  • technical team collaboration

What the JD emphasized

  • 8+ years of experience in B2B field marketing, event marketing, or event management, ideally for a technology startup.
  • Hands-on experience managing trade show exhibitor portals such as Freeman, Cvent, Experient, or similar platforms.
  • Proven track record executing trade show booths, roadshows, executive events, customer programs, or field activations end to end without relying on a large team.
  • Exceptional project management skills. Deadlines, dependencies, and details do not slip on your watch.
  • Familiarity with lead capture tools, badge scanners, QR workflows, CRM handoff processes, and post-event follow-up.