Senior Marketing Operations Manager, Product-led Growth

Brex Brex · Fintech · New York, NY +4 · Marketing

Brex is seeking a Senior Marketing Operations Manager to lead their Product-Led Growth (PLG) motion. This role will own the martech ecosystem, data infrastructure, and digital growth engine, focusing on scaling digital acquisition, optimizing onboarding, and driving marketing performance through automation and experimentation. The candidate will be instrumental in defining and executing a future-state marketing operations architecture, leveraging AI-driven automation and agentic workflows to improve personalization, accelerate experimentation, and automate tasks. Responsibilities include managing martech systems, building automated programs, modernizing event tracking, supporting experimentation, collaborating on paid acquisition measurement, enhancing chatbot experiences, and building AI-enhanced analytics dashboards. The role requires strong analytical skills, experience with marketing automation tools, and a track record of evolving marketing tech stacks.

What you'd actually do

  1. Own and evolve the PLG martech ecosystem—including Twilio Segment, Google Analytics, Marketo, Sanity CMS, Salesforce, and paid-channel integrations—to ensure a best-in-class, scalable, and reliable infrastructure.
  2. Define and execute a future-state roadmap for PLG operations, leveraging AI-driven automation, agentic workflows, and scalable systems foundations.
  3. Build and optimize automated lifecycle and activation programs using AI-assisted segmentation, predictive scoring, and personalized content delivery.
  4. Partner with Web, Product, and Engineering teams to modernize event tracking frameworks, ensuring clean, structured, privacy-aligned data flows through Segment, GA, and in-product analytics.
  5. Support and scale experimentation by integrating event tracking, metadata, and insights with AI-enabled analysis and rapid test iteration.

Skills

Required

  • 4+ years in Marketing Operations, Growth Operations, or Digital Systems roles supporting PLG or digital-first acquisition funnels.
  • Hands-on experience with Segment, Google Analytics, Marketo, and event-based tracking frameworks.
  • Strong analytical capabilities related to experimentation, attribution, and funnel performance measurement.
  • Experience supporting paid acquisition workflows across Google, LinkedIn, Meta, and other digital channels.
  • Experience partnering with cross-functional teams (CX, Operations, Sales, Web) to manage or enhance chatbot and/or live chat experiences—including qualification, routing, data models, and workflows—even when operational ownership is distributed across teams.
  • Demonstrated experience driving operational efficiency and automation through workflow orchestration tools (Zapier, agentic AI systems, CDP-triggered workflows).
  • Track record of evolving or modernizing a marketing tech stack toward a future-state architecture.
  • Experience collaborating closely with Product, Web Engineering, and Data teams.

Nice to have

  • Experience at FinTech or SaaS companies with PLG or self-serve models

What the JD emphasized

  • AI-driven automation
  • agentic workflows
  • AI-assisted segmentation
  • AI-enhanced analytics
  • AI agents