Senior Marketing Operations Specialist

Amplitude Amplitude · Data AI · New York, NY · Growth & Digital Marketing

This role is for a Senior Marketing Operations Specialist at Amplitude, an AI analytics platform company. The role focuses on executing and optimizing marketing campaigns, managing marketing systems, and applying AI and automation to improve marketing operations. While the company is AI-focused and the role aims to leverage AI, the core responsibilities are in marketing operations and campaign execution, not direct AI/ML model development.

What you'd actually do

  1. Own end-to-end campaign execution across email, nurture, events, webinars, and customer communications—ensuring quality, accuracy, and scalability
  2. Partner with Growth, Field, and ABM teams to design segmentation, workflows, and campaign structures that drive performance and meet SLAs
  3. Manage and execute across core marketing systems (Marketo, Salesforce, CMS, webinar and video platforms), ensuring alignment and clean data flow
  4. Identify and improve manual processes, building more efficient and scalable workflows that reduce friction and increase speed
  5. Apply AI and automation to campaign execution, developing repeatable systems that improve output quality and reduce manual effort

Skills

Required

  • 3–5 years of experience in B2B SaaS marketing operations with hands-on campaign execution experience
  • Strong working knowledge of Marketo, including programs, Smart Lists, workflows, QA, and reporting
  • Experience supporting demand gen programs like email campaigns, nurtures, webinars, and events
  • Familiarity with Salesforce (leads, contacts, campaigns, and basic reporting/attribution)
  • Basic proficiency in HTML/CSS and experience working in a CMS (Sanity or similar)

Nice to have

  • You’re naturally curious and energized by improving how things work—we’re big on “there has to be a better way” thinking
  • You’re excited about AI and automation, even if you’re still early—you’re actively experimenting and figuring it out as you go
  • You care about the details and take pride in clean execution, strong QA, and getting things right the first time
  • You enjoy working cross-functionally and can translate marketing needs into operational solutions
  • You’re comfortable juggling multiple programs at once without letting things slip through the cracks

What the JD emphasized

  • AI and automation to campaign execution
  • AI and automation