Senior Marketing Operations & Technology Manager

Fivetran Fivetran · Data AI · Oakland, CA · Marketing Department

This role focuses on architecting and scaling marketing technology systems, including data pipelines and integrations, with a specific emphasis on applying AI tools like OpenAI and Claude for marketing operations automation, segmentation, and insights. The role involves managing the marketing technology ecosystem, designing lead lifecycle infrastructure, building attribution frameworks, and ensuring data governance.

What you'd actually do

  1. Own and evolve the end-to-end marketing and revenue technology ecosystem, ensuring scalability, performance, and cross-system alignment
  2. Architect and maintain integrations and data pipelines across Marketo, Salesforce, enrichment tools, engagement platforms, and warehouse layers
  3. Advance practical AI applications using OpenAI and Claude across marketing operations, automating workflows and enabling smarter segmentation, orchestration, insights generation, and predictive use cases
  4. Design and optimize lead lifecycle infrastructure, including routing, scoring, enrichment, segmentation, and orchestration, to improve speed-to-lead and pipeline velocity
  5. Operationalize lifecycle and demand programs at scale, enabling experimentation, personalization, audience activation, and measurable performance across channels

Skills

Required

  • marketing technology
  • marketing operations
  • systems roles
  • B2B SaaS
  • high-growth environments
  • Marketo
  • Salesforce
  • configure
  • troubleshoot
  • document
  • optimize
  • complex integrations
  • data flows
  • analytics tools
  • transformation tools
  • Looker
  • Hex
  • Fivetran
  • Census
  • lead management
  • attribution methodologies
  • tracking design
  • data hygiene best practices
  • API integrations
  • tagging strategies
  • data validation workflows
  • problem-solving skills
  • strategic thinking
  • tactical execution
  • clear communicator
  • technical concepts
  • business impact
  • influence cross-functional stakeholders
  • prioritize effectively
  • evolving environments
  • scalable, repeatable processes

Nice to have

  • Marketo Measure (Bizible)
  • LeanData
  • Demandbase
  • Outreach
  • enrichment providers (Clearbit, ZoomInfo, or Common Room)
  • paid media tracking
  • tag management
  • Google Ads
  • DSPs
  • AI-enabled tooling
  • internal automation programs
  • Python
  • building and maintaining production-grade data pipelines

What the JD emphasized

  • 6+ years of experience in marketing technology, marketing operations, or related systems roles in B2B SaaS or high-growth environments
  • Deep hands-on experience with marketing automation and CRM platforms, particularly Marketo and Salesforce
  • Proven ability to configure, troubleshoot, document, and optimize complex integrations and data flows