Senior Offerwall Partnerships Specialist

Unity Unity · Enterprise · Beijing, China · Business Development & Sales

Senior Offerwall Partnerships Specialist at Unity, focusing on driving growth and product adoption for the Offerwall product in the APAC region. This role involves acting as a product expert, developing data-driven growth plans, guiding clients on best practices, and leading post-sale onboarding and technical integration. The position requires deep product expertise in mobile ad tech, strong analytical skills, and client-facing "technical sales" capabilities.

What you'd actually do

  1. Provide a 360-degree view of Offerwall performance across Demand and Supply, performing integrated analysis to unlock new revenue streams and identify growth opportunities for the Client Partner team
  2. Develop tailored, data-driven growth plans for clients, leveraging deep product expertise and intensive performance reviews to generate strategic recommendations
  3. Act as the primary product expert in client conversations, guiding advertisers through best practices, dashboard capabilities, advanced campaign strategy (CPA, MR-CPE, DR-CPE), and MMP integrations (Appsflyer, Adjust, Singular)
  4. Partner with Client Partners to drive product adoption, surface high-impact upsell opportunities, and translate competitive and performance insights into commercial outcomes
  5. Lead post-sale onboarding and serve as the technical integration expert, ensuring clients are properly set up and able to maximize the value of the Offerwall platform

Skills

Required

  • Deep product expertise in Offerwall, or expert-level hands-on experience with comparable mobile ad tech platforms
  • Expert-level understanding of campaign types (CPA, MR-CPE, DR-CPE), MMP integrations (Appsflyer, Adjust, Singular), postback configuration, and event tracking
  • Strong analytical skills with the ability to interpret performance data (ROAS, funnel conversion, publisher-level reporting) and translate it into high-impact strategic recommendations
  • Business-level English proficiency, with a proven ability to engage clients in a "technical sales" capacity and translate complex product details into clear growth insights
  • Strong communication and reporting skills to operate effectively in a remote, cross-border setup, including the ability to influence Client Partners and partner cross-functionally without direct authority

Nice to have

  • Hands-on experience with the Tapjoy Offerwall platform or comparable offerwall products from other ad tech providers
  • Background in mobile gaming or app advertising at a regional or global scale
  • Proficiency in Looker or similar BI tools for self-serve, deep-dive data analysis
  • Proficiency in Japanese or Korean to support clients across APAC markets
  • Track record of identifying and executing upsell opportunities or leading account expansion initiatives
  • Experience improving team workflows or processes to enhance operational efficiency