Senior Paid Marketing Manager, Sponsorships

Deel Deel · Enterprise · United States · S&M

Deel is seeking a Senior Paid Marketing Manager, Sponsorships to manage demand generation and publisher sponsorship efforts outside of Paid Social and Paid Search. This role involves researching new buys, managing campaign budgets, analyzing performance KPIs, and establishing repeatable processes. The ideal candidate will have 5+ years of experience in publisher sponsorship, be data-driven, and comfortable using analytics tools and AI tools for automation. This is a product-focused role within the fintech domain, contributing to a mature AI-enabled platform.

What you'd actually do

  1. Manage demand generation/publisher sponsorship efforts outside of Paid Social and Paid Search channels including, but not limited to, sponsored newsletters, advertorials, podcasts, OOH, CTV and more. Constantly be researching new buys, publishers and categories to introduce Deel on, test, and iterate off of.
  2. Manage campaign budgeting, analyze past programs and report on performance KPIs.
  3. Managing reporting across buys and proactive communication with regional teams and other cross-functional leaders to ensure visibility on all programs.
  4. Establish repeatable processes, templates and best practices for campaign management, growth and reporting; Serve as an expert on the ins-and-outs of sponsorship operational excellence and opportunities at Deel.
  5. Work with our local marketing managers and communications managers to identify key trends and local websites that we may be able to partner with, in addition to global partners.

Skills

Required

  • 5+ years of experience in a similar publisher sponsorship ownership role
  • Knowledgeable and confident in different buys (Reach, CPM, CPL, CPC, etc) alike with performance-based goals (CPSQO, ROAS etc) as well as demand gen publishers and operations.
  • Proven agility, flexibility, and autonomy in working on projects from conception to completion with different stakeholders.
  • Creative and analytical and can test, implement and measure while coming up with new ideas on a regular basis.
  • Data-driven and comfortable with setting up dashboards and using the latest analytics tools to track the performance of your initiatives, using AI tools such as Claude, Lovable, Gemini to automate and fast-track manual tasks and analysis.
  • Active relationship builder who can collaborate with internal and external teams to consistently improve processes and communication workflows.
  • Self-motivated, comfortable with a fast-paced environment and adaptable to changing org structures.
  • Fluent in written and spoken English

Nice to have

  • Cross-functional marketing experience in the B2B SaaS space
  • Experience at a hyper growth startup, HRTech or FinTech industries
  • Previously successfully worked in a remote & distributed team
  • Fluent in other languages besides English

What the JD emphasized

  • 5+ years of experience in a similar publisher sponsorship ownership role
  • Data-driven and comfortable with setting up dashboards and using the latest analytics tools to track the performance of your initiatives, using AI tools such as Claude, Lovable, Gemini to automate and fast-track manual tasks and analysis.