Senior Partner Marketing Manager

Adobe Adobe · Enterprise · Bangalore, India

Senior Partner Marketing Manager at Adobe, responsible for managing marketing relationships with key India and global alliance partners, developing joint strategic partner marketing plans, and driving pipeline creation through various channels. The role requires extensive experience in enterprise marketing, partner marketing, budget management, and cross-functional collaboration.

What you'd actually do

  1. Build and own joint marketing plans with partners to drive pipeline creation and progression across channels (events, content, thought leadership, social, etc.)
  2. Manage partner marketing budgets, including investment planning, allocation, and performance evaluation
  3. Identify and drive strategic engagement opportunities with senior leadership (internal and customer-facing)
  4. Partner with regional and in-country teams to deliver campaigns and coordinate partner participation in Adobe flagship and third-party events
  5. Collaborate cross-functionally with Marketing, PR/AR, Partner Sales, Product, Enablement, and Operations to execute and optimise joint marketing initiatives

Skills

Required

  • Enterprise marketing
  • Partner marketing
  • Budget management
  • Cross-functional collaboration
  • Strategic thinking
  • Problem-solving
  • Written and verbal communication
  • Stakeholder management
  • B2B marketing metrics
  • Performance measurement
  • Data-driven decision making

Nice to have

  • Familiarity with AI tools

What the JD emphasized

  • 15+ years’ experience in enterprise marketing within the tech industry, including 7+ years in partner marketing
  • Strategic thinker and problem solver with strong written and verbal communication skills
  • Experience managing budgets, including tracking utilisation, outcomes, and compliance
  • Proven ability to navigate complex organisational structures and collaborate effectively across multiple stakeholders
  • Comfortable operating in fast-paced, high-pressure environments and through ambiguity or change
  • Ability to design and implement scalable programs quickly and effectively
  • Experience partnering with sales, partnerships, and marketing teams in customer-facing environments
  • Strong understanding of B2B marketing metrics, performance measurement, and data-driven decision making