Senior Partner Marketing Manager - Anz

Cloudflare Cloudflare · Enterprise · Sydney, Australia · Marketing

Cloudflare is seeking a Senior Partner Marketing Manager to lead and execute partner marketing programs in ANZ, driving partner-sourced pipeline and revenue growth. This role involves managing MDF, executing joint campaigns, localizing content, and tracking performance, requiring strong B2B and cybersecurity partner marketing experience.

What you'd actually do

  1. Partner with regional Partner Sales Directors, Partner Account Managers, and internal marketing teams to align marketing activities with regional targets and business priorities.
  2. Manage the Market Development Funds (MDF) program, including partner submissions, timely execution, and ROI reporting for all partner activities.
  3. Execute joint webinars, virtual and in-person events, and digital campaigns to drive demand generation and solution adoption.
  4. Adapt global marketing campaigns and assets for local partners, tailoring messaging to cultural and business nuances in APAC.
  5. Monitor KPIs for partner programs, provide insights, and recommend optimizations to leadership.

Skills

Required

  • B2B partner marketing
  • alliances
  • channel marketing
  • enterprise technology
  • cybersecurity
  • partner-led demand generation
  • MDF management
  • budget management
  • data-driven decisions
  • ROI analysis
  • communication
  • cross-functional collaboration
  • cybersecurity market insight
  • analytical thinking
  • creative thinking
  • project leadership
  • English fluency

Nice to have

  • Existing relationships with key regional partners and distributors
  • Salesforce
  • Tableau
  • marketing automation tools (e.g., Marketo)
  • technical foundations of the internet
  • online security
  • performance

What the JD emphasized

  • 8+ years in B2B partner marketing, alliances, or channel marketing, ideally within enterprise technology or cybersecurity
  • Demonstrated track record of executing partner-led demand generation programs that deliver measurable business impact
  • Strong experience managing MDF and budgets, with focus on data-driven decisions and ROI analysis
  • Deep understanding of enterprise cybersecurity challenges across APAC