Senior Performance Marketing Manager

Chegg Chegg · Consumer · London - Busuu, Madrid - Busuu

This role is for a Senior Performance Marketing Manager at Busuu, an EdTech company that is part of Chegg. The role focuses on owning and orchestrating the end-to-end B2B media engine, including demand generation and account-based capture across various channels like LinkedIn, Google Ads, and paid social. The manager will develop strategies, manage paid media execution, build measurement frameworks, and drive pipeline velocity and revenue impact. The role requires strong hands-on paid media experience, analytical skills, and the ability to connect marketing activities to commercial outcomes. While the company uses AI, this role is focused on marketing strategy and execution, not AI development.

What you'd actually do

  1. Own the end to end B2B media engine for Busuu, balancing long term demand generation with precise account based capture. You will orchestrate full funnel media, from building brand salience among global HR leaders to executing high intent performance tactics that drive pipeline velocity.
  2. Lead Busuu’s B2B performance marketing strategy, with a focus on LinkedIn ABM, mid funnel consideration channels, and lower funnel Google Ads demand capture.
  3. Own paid media strategy and execution, including audience segmentation, account targeting, creative testing, and optimisation, while partnering closely with stakeholders on broader campaign strategy across touchpoints.
  4. Develop the measurement framework for LinkedIn ABM and other paid media, defining success across account engagement, lead quality, pipeline contribution, and revenue impact in partnership with Sales and Marketing Ops.
  5. Identify, test, and scale mid funnel channels that increase consideration and intent among high value audiences.

Skills

Required

  • Strong hands on paid media experience, from either a B2B or B2C background
  • Experience across channels such as Google Ads, paid social, LinkedIn, Meta, YouTube, display, or other performance channels
  • A strong understanding of audience strategy, message testing, campaign optimisation, and funnel performance
  • An analytical, test driven approach, with the ability to turn data and insights into action
  • Experience connecting marketing activity to commercial outcomes, such as leads, pipeline, revenue, acquisition, or growth
  • A collaborative working style, with experience partnering with teams such as Demand Gen, Marketing Ops, Product Marketing, Sales, Creative, Brand, or Analytics

Nice to have

  • Experience with B2B, ABM, LinkedIn, HubSpot, or pipeline reporting is valuable, but not essential. More important is your ability to apply strong performance marketing fundamentals in a B2B environment.