Senior/principal Product Manager-advertiser Intelligence (diagnostics & Keywords)

Microsoft Microsoft · Big Tech · Mountain View, CA +4 · Product Management

Product Manager for Microsoft Advertising, focusing on Diagnostics and Keywords. The role involves shaping AI-powered and agentic experiences to help advertisers understand and resolve campaign issues, discover demand, and build high-performing campaigns. Key responsibilities include defining product strategy, determining AI/agentic solutions, owning success metrics, and driving cross-functional execution.

What you'd actually do

  1. Develop and communicate the strategy and roadmap for your area — Diagnostics Experiences, or Keyword Intelligence, Recommendations, and Agentic Planning — across Microsoft’s advertising ecosystem, evolving it from identification to intelligent, action-oriented guidance that helps advertisers improve performance and achieve their goals.
  2. Determine the right solution for each experience — heuristic rules where they suffice, agentic, MCP-connected, or model-driven approaches where they add value — ensuring every experience is accurate, explainable, and actionable while upholding responsible AI principles and advertiser trust at scale.
  3. Own the success metrics for your area end to end. Decide where and how experiences surface across the advertiser journey to maximize how many advertisers engage and act efficiently, and use instrumentation and experimentation to continuously improve.
  4. Represent the product to customers, deeply understand their needs, and champion those needs internally — driving experiences that improve advertiser trust, transparency, and confidence in Microsoft Advertising.
  5. Navigate ambiguity, make tough prioritization decisions, and balance short-term impact with long-term AI investments. Drive alignment across engineering, design, data science, Support, Sales, Marketing, Business Development, and Legal to deliver cohesive outcomes.

Skills

Required

  • Bachelor’s Degree AND 5+ years experience in product/service/program management including experience developing digital advertising products, especially demand/buying side features such as optimization, targeting, bidding & budget and conversion tracking
  • equivalent experience

Nice to have

  • Bachelor’s Degree AND 8+ years experience in product/service/program management including experience developing digital advertising products, especially demand/buying side features such as optimization, targeting, bidding & budget and conversion tracking
  • equivalent experience
  • 3+ years experience taking a product, feature, or experience to market (e.g., design, product-market fit, and launch).
  • 5+ years experience improving product metrics for a product, feature, or experience (e.g., growing adoption, engagement, customer retention, or business impact).
  • Strong analytical skills and comfort working directly with data — able to dig into datasets, form hypotheses, validate root causes, and translate findings into product decisions (SQL/KQL or equivalent a plus).
  • Experience building AI-powered or agentic experiences (LLMs, agent frameworks, or recommendation/guidance systems), including defining success metrics and running evaluations for non-deterministic systems.
  • Experience using customer insights and experimentation, and collaborating across Design, Engineering, and Data S

What the JD emphasized

  • AI-powered workflow
  • agentic, AI-powered workflow
  • agentic planning workflows
  • agentic, MCP-connected, or model-driven approaches
  • agent reasoning
  • agentic, multi-turn planning experience
  • AI-powered recommendations
  • building AI-powered or agentic experiences

Other signals

  • AI-powered workflow
  • agentic, AI-powered workflow
  • agentic planning workflows
  • agentic, MCP-connected, or model-driven approaches
  • agent reasoning
  • agentic, multi-turn planning experience
  • AI-powered recommendations
  • building AI-powered or agentic experiences