Senior Product Designer (growth)

Whoop Whoop · Consumer · Boston, MA · Product Design

Senior Product Designer for WHOOP's Growth team, focusing on e-commerce and core purchase journeys to drive acquisition, conversion, and engagement. Requires strong visual design, understanding of user decision-making in complex flows, and experience with experimentation and data-informed design.

What you'd actually do

  1. crafting world-class digital experiences that drive growth outcomes like acquisition, conversion, and engagement, with an emphasis on ecommerce and core purchase journeys
  2. bring clarity to complexity, think in funnels, and use experimentation to continuously improve the experience
  3. designing ecommerce, purchase flows, or other transaction-oriented products, with a deep understanding of how users evaluate, decide, and complete actions within digital experiences
  4. designing for measurable, conversion-focused outcomes such as acquisition, purchase, or retention, with a strong understanding of funnel optimization, experimentation, and using data to inform and evaluate decisions
  5. information architecture and designing end-to-end flows that simplify complexity and guide users through multi-step journeys

Skills

Required

  • ecommerce design
  • purchase flow design
  • transaction-oriented product design
  • user decision-making in complex flows
  • funnel optimization
  • experimentation
  • data-informed design
  • information architecture
  • end-to-end flow design
  • Figma
  • prototyping
  • component libraries
  • collaboration with engineering
  • owning and driving multiple initiatives
  • influencing cross-functional partners
  • influencing product direction
  • articulating and defending design decisions
  • design principles
  • heuristics
  • data analysis

Nice to have

  • AI and code-adjacent tools to accelerate design and prototyping

What the JD emphasized

  • An exceptional portfolio of shipped digital product work that demonstrates exceptional visual craft, clarity in complex flows, and the ability to deliver production-ready experiences
  • Proven experience designing for measurable, conversion-focused outcomes such as acquisition, purchase, or retention, with a strong understanding of funnel optimization, experimentation, and using data to inform and evaluate decisions
  • Deep proficiency with modern design tools and workflows (Figma, prototyping, component libraries), combined with strong technical fluency and the ability to leverage AI and code-adjacent tools to accelerate design and prototyping, while collaborating closely with engineering to bring ideas to life