Job Posting Title:
Senior Product Manager II, Loyalty & Retention
Req ID:
10147146
Job Description:
Technology is at the heart of Disney’s past, present, and future. Disney Entertainment and ESPN Product & Technology is a global organization of engineers, product developers, designers, technologists, data scientists, and more – all working to build and advance the technological backbone for Disney’s media business globally.
The team marries technology with creativity to build world-class products, enhance storytelling, and drive velocity, innovation, and scalability for our businesses. We are Storytellers and Innovators. Creators and Builders. Entertainers and Engineers. We work with every part of The Walt Disney Company’s media portfolio to advance the technological foundation and consumer media touch points serving millions of people around the world.
Here are a few reasons why we think you’d love working here:
**Building the future of Disney’s media: **Our Technologists are designing and building the products and platforms that will power our media, advertising, and distribution businesses for years to come. Reach, Scale & Impact: More than ever, Disney’s technology and products serve as a signature doorway for fans' connections with the company’s brands and stories. Disney+. Hulu. ESPN. ABC. ABC News…and many more. These products and brands – and the unmatched stories, storytellers, and events they carry – matter to millions of people globally. Innovation: We develop and implement groundbreaking products and techniques that shape industry norms, and solve complex and distinctive technical problems.
Commerce, Data & Identity provides the core product management functions for areas crucial to Disney’s media businesses. These include initiatives and products that power digital commerce, identity, and growth, as well as those that reach uniquely across The Walt Disney Company enterprise, such as messaging and privacy, among others. Additionally, it is responsible for the data engineering, science, and products for Disney Entertainment & ESPN, along with their interconnection with other parts of The Walt Disney Company.
About the Role
The Commerce Growth team at Disney+ is focused on reducing voluntary churn and increasing subscriber lifetime value through experimentation, personalization, and member-first product innovation.
We are seeking a Product Manager to lead our Loyalty & Retention strategy — exploring and building loyalty-driven experiences that deepen engagement, increase perceived value, and reduce voluntary churn. This role will define and test new mechanisms that reward subscriber behaviors, strengthen emotional connection to the service, and create durable retention levers.
You will operate at the intersection of product, data science, lifecycle marketing, partnerships, and engineering to design scalable loyalty solutions grounded in experimentation and measurable business impact.
What You’ll Do
Own the Loyalty Roadmap
- Define and evolve the loyalty strategy for Disney+ with a focus on reducing voluntary churn.
- Identify behavioral signals and subscriber segments most responsive to loyalty interventions.
- Develop a multi-quarter roadmap balancing quick experiments with long-term platform investments.
Build & Test at Scale
- Design and launch A/B tests to validate loyalty mechanics (e.g., rewards, streaks, status tiers, milestone recognition, partner benefits).
- Partner with Data Science to model impact on retention, engagement, and LTV.
- Establish clear success metrics including incremental retention lift, churn reduction, and downstream revenue impact.
Drive Cross-Functional Execution
- Collaborate with Engineering to scope and deliver scalable loyalty infrastructure.
- Partner with Lifecycle and CRM teams to integrate loyalty signals into messaging strategies.
- Align with Finance, Analytics, and Leadership on measurement frameworks and ROI evaluation.
Elevate the Subscriber Experience
- Ensure loyalty initiatives feel premium, on-brand, and additive to the Disney+ experience.
- Balance gamification with simplicity and emotional resonance.
- Advocate for subscriber value while meeting business objectives.
What We’re Looking For
Experience
- 7+ years of Product Management experience in consumer tech, subscription, fintech, gaming, or marketplace platforms.
- Proven experience working on retention, loyalty, growth, or monetization products.
- Deep experience running structured experimentation (A/B testing, incrementality measurement).
- Strong fluency with metrics like churn, LTV, CAC, cohort analysis, and behavioral segmentation.
Skills
- Data-driven decision maker with strong analytical intuition.
- Strategic thinker who can define 0→1 concepts and scale validated wins.
- Comfortable operating in ambiguity and influencing across large, matrixed organizations.
- Strong written and verbal communicator with executive-ready storytelling skills.
Nice to Have
- Experience with subscription services or streaming platforms.
- Experience building rewards programs, tier systems, or incentive structures.
- Experience working closely with ML personalization teams.
Required Education
- Bachelor's degree required
The hiring range for this position in New York, NY is $163,100 to $218,700 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Job Posting Segment:
Commerce, Data & Identity
Job Posting Primary Business:
CGI - Payments & Partnerships
Primary Job Posting Category:
Product Management
Employment Type:
Full time
Primary City, State, Region, Postal Code:
New York, NY, USA
Alternate City, State, Region, Postal Code:
Date Posted:
2026-04-02