Senior Product Manager, Web

Intercom Intercom · Enterprise · London, United Kingdom · Product

Senior Product Manager for Intercom's Web team, focusing on showcasing their AI customer service products (Fin) and brand story through world-class web experiences. This role involves leading end-to-end delivery of narrative pages, translating messaging into web experiences, collaborating with cross-functional teams, and measuring impact. Requires experience in product management or marketing with a strong track record in digital storytelling and a keen eye for design and narrative.

What you'd actually do

  1. Lead end-to-end delivery of high-quality narrative and storytelling pages, from concept to launch.
  2. Translate messaging into web experiences: take positioning and messaging guides and shape them into compelling, differentiated pages.
  3. Own what ships: make clear, timely decisions; guide your team through ambiguity; and ensure everything launched meets a very high standard.
  4. Collaborate across functions: work with designers, engineers, PMMs, and brand studio partners to bring stories to life on the web.
  5. Bring a strong eye for narrative and copy: ensure content is clear, engaging, and aligned with our company positioning and goals.

Skills

Required

  • Experience in product management or product marketing, with a track record of delivering impactful digital storytelling.
  • Strong ability to communicate narratives through web, translating positioning into content structures, flows, and copy feedback.
  • Exceptional collaboration and communication skills - comfortable aligning diverse stakeholders and presenting work to executives.
  • A strong design eye: able to identify what makes a page visually compelling and partner effectively with designers.
  • Attention to detail - from copy to layout to functionality - you set a high bar and uphold it.
  • Ability to thrive in a fast-moving, high-standards environment; you move with urgency and adapt to change.

Nice to have

  • A passion for marketing and branding, and for shaping how cutting-edge products are experienced online.

What the JD emphasized

  • high bar for design, clarity, and craft
  • high-quality narrative and storytelling pages
  • compelling, differentiated pages
  • very high standard
  • high standards environment
  • excellence in craft and execution