ThoughtSpot empowers the world's most innovative companies with an Agentic Analytics Platform designed for every user to confidently make data-driven decisions and deliver impactful business outcomes. Our mission is to build a fact-driven world by enabling everyone to explore data, ask questions, and uncover insights faster — transforming decision-making across industries.
The Role
We are looking for a Senior Product Marketing Manager to help the global Product Marketing team take ThoughtSpot's next wave of agentic offerings from concept to market. In this role, you’ll operate at the frontier of our product strategy and own the full go-to-market lifecycle for emerging products, shaping how new capabilities reach buyers and creating the narratives, content, and sales motions that turn early innovation into revenue.
This role is ideal for a product marketer who thrives in ambiguity, builds from zero, and is genuinely excited about the future of AI and agentic workflows. You should be as comfortable writing a blog post or presenting to a beta customer as you are defining an ICP or building a full-funnel content plan — all while moving fast enough to keep pace with a product team that's shipping constantly.
Your key performance indicators will include new product adoption and activation, pipeline generated from new product motions, competitive win rates, and successful transitions from early-stage launches to scalable go-to-market programs. This role requires building strong cross-functional relationships with teams including product management, sales, sales engineering, and the broader marketing team to create long-term value for our customers and the business.
**Locations: **This role can be based from either our Mountain View, CA office, or our Chicago, IL office.
**You are: **
- Experienced in B2B SaaS product marketing, with demonstrated experience taking a product from zero to market in both commercial and enterprise segments
- A builder, not an optimizer. You've created messaging, positioning, and GTM strategies where none existed before
- Deeply curious about the AI landscape, with a pulse on how LLMs, agents, and emerging capabilities are reshaping both the BI and analytics space, and the day-to-day work of a marketer
- Adaptable, with the ability to shift focus as products and priorities evolve
- A self-starter who thrives when the playbook hasn't been written yet
What You’ll Own
Product Partnership
- Partner closely with product teams building new products — supporting with customer and market research & insights, and providing strategic recommendations to inform new product roadmap and capabilities
- Shape how new capabilities are packaged and positioned before they reach the market
Go-to-Market Strategy
- Define the ICP, target market, and positioning for new products.
- Build the go-to-market strategy from scratch — segmentation, messaging, pricing input, competitive framing, and launch sequencing.
- Determine how new products fit into ThoughtSpot’s existing portfolio and narrative.
- Work with product teams on beta programs and early-stage customer engagement.
- Create full-funnel content plans for new products — from awareness through conversion.
Content Creation & Storytelling
- Write blogs, create demo videos, build sales decks, and produce campaign content directly.
- Craft compelling narratives that make complex, early-stage products feel tangible and urgent to buyers.
- Develop sales enablement materials for new products – first-call decks, objection handling, competitive context.
- Build the narrative for how ThoughtSpot is shaping the agentic future of analytics.
Market Development
- Identify and validate new market segments for emerging products.
- Run experiments to test messaging and channels
- Partner with Sales on early deal support for new products
What We’re Looking For
- 6–10 years in product marketing, with demonstrated experience taking a product from zero to market (not just iterating on established products)
- Proven track record of building positioning, messaging, and GTM strategies where none existed before
- Demonstrated success in content creation across formats — video scripts, long-form assets, social copy, web pages.
- Experienced at building strong working relationships with product, sales, and engineering teams and influencing without authority
- Comfortable tying marketing efforts back to business outcomes — pipeline, adoption, competitive win rates, and expansion
- Exceptional written and verbal communication skills
- Strong opinions about where AI and agentic workflows are headed. You should be genuinely excited about this space, not just marketing it.
_In California, the estimated annual salary range for this role is $135k – $180k per year. _
_Actual compensation may vary and will be determined based on permissible, non-discriminatory factors such as skills, qualifications, experience, and location of the selected candidate. _
Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits._ _
#LI-BN1
**Mandatory and Required Skills for All ThoughtSpot Roles **
Spotters are expected to demonstrate AI literacy and workflow integration to include to ability to:
- Comfortably and confidently integrate artificial intelligence into their daily workflow to increase productivity and quality.
- Hands-on experience to leverage AI tools (industry-leading LLMs) to increase productivity, automate routine tasks, and improve work quality.
- Speak to the experience of using AI for research, content creation, and document summarization while maintaining ownership of judgment and final decisions.
- Write effective prompts to get the most accurate and creative results from AI tools.
Spotters are expected to exemplify these key traits and AI Mindset:
- Curiosity in exploring new AI tools
- Adaptability to quickly learn and implement new, emerging AI technologies
- Critical thinking to know when to identify when AI should be used versus when human judgement is necessary
This combination of curiosity, adaptability, and discernment defines the AI mindset, and it’s required for every role at ThoughtSpot.
AI Mindset for All Spotters
At ThoughtSpot, we believe AI is a necessary and essential part of how we work. Every role, across every team, is expected to be fluent and comfortable with using AI to do their best work.
All Spotters are expected to experiment with ThoughtSpot’s AI tools (like Spotter and SpotterViz) and leading industry LLMs to streamline workflows, enhance output, and uncover new insights. Whether drafting content, analyzing data, or summarizing documents, AI is a daily partner. We value curiosity, openness to learning, and thoughtful application of AI to create real value. Training and resources are provided so every Spotter can confidently create with AI.
Hybrid Work at ThoughtSpot
This office-assigned role is available as a hybrid position, reporting to the office in US - Mountain View.
Spotters assigned to an office are encouraged to experience the energy of their local office with an in-office expectation of 2-3 days per week. This approach balances the benefits of in-person collaboration and peer learning with the flexibility needed by individuals and teams.
ThoughtSpot for All
At ThoughtSpot, diverse teams build better products. Complex data problems need many perspectives, not just one. We welcome different backgrounds, identities, and experiences, and we work to create a place where everyone can be themselves and do their best work. If this role excites you and you believe you’re a strong match, we encourage you to apply.
What Makes ThoughtSpot a Great Place to Work?
ThoughtSpot is the Agentic Analytics Platform that empowers every enterprise to transform insights into action, on a mission to make the world more fact driven. We hire people with unique identities, backgrounds, and perspectives - this balance-for-the-better philosophy is key to our success. When paired with our culture of Trust, Customer Obsession, Innovation and Intensity, ThoughtSpot cultivates a respectful culture that pushes norms to create world-class products. If you’re excited by the opportunity to work with some of the brightest minds in the business and make your mark on a truly innovative company, we invite you to read more about our mission, and apply to the role that’s right for you.
About ThoughtSpot
The world’s most innovative companies turn to ThoughtSpot’s AI-Powered Analytics to put data in the hands of everyone, from the C-suite to the frontline. With simple, natural language search and AI, anyone can ask questions, discover insights, and act with confidence. Unlike legacy tools that sacrifice performance for complexity, ThoughtSpot is intuitively designed for every business user while being built to handle the most complex, large-scale data, wherever it resides. This unique combination of speed and simplicity is why enterprise leaders trust ThoughtSpot to transform decision-making into a truly data-driven culture.
At ThoughtSpot, we’re a curious, data-driven bunch. We believe the world works better when everyone has access to facts. That’s why we build products that make asking and answering data questions as natural as having a conversation.