Senior Product Marketing Manager

Robinhood Robinhood · Fintech · Menlo Park, CA +1 · Growth Acquisitions

Robinhood is seeking a Senior Product Marketing Manager to drive go-to-market strategies and marketing campaigns for their core financial products. This role involves collaborating with cross-functional teams, developing messaging, and utilizing data to fuel customer growth. Familiarity with AI tools for efficiency is a plus, and experience in regulated environments is required.

What you'd actually do

  1. Build and implement go-to-market (GTM) strategies and evergreen marketing campaigns to support product and feature launches
  2. Develop differentiated and compelling messaging informed by market insights, customer research, and product expertise
  3. Drive growth performance through data-backed marketing strategy, A/B testing, and a deep understanding of acquisition economics
  4. Collaborate closely with internal partners and senior leadership to align on goals and evaluate marketing impact
  5. Serve as a strategic advisor to product teams, helping inform roadmaps and product improvements based on user insights

Skills

Required

  • Strong communication and relationship-building skills across various levels and functions
  • Experience in consumer-facing marketing or product roles, ideally in tech or financial services
  • Fluency in marketing channels such as paid media, lifecycle, performance, and social
  • Comfort working in fast-paced, highly regulated environments
  • Ability to break down complex ideas into clear, accessible messaging for a broad audience
  • Strong analytical skills, including experience with testing methodologies like A/B testing

Nice to have

  • Familiarity with AI tools to enhance work efficiency

What the JD emphasized

  • highly regulated environments