Senior Product Marketing Manager and Gtm Execution

Adobe Adobe · Enterprise · San Francisco, CA +1

Product Marketing Manager for Adobe's GenStudio for Performance Marketing, a generative AI product aimed at marketing and creative teams. The role focuses on go-to-market initiatives, sales enablement, and driving sales targets through multi-touch marketing activations.

What you'd actually do

  1. Equip sellers and their ecosystem counterparts with knowledge of the value proposition, arguments, customer examples, and product capabilities of GenStudio for Performance Marketing
  2. Develop multi-touch marketing activations including webinars, tradeshows, partner marketing
  3. Ensure our pipeline is full with leads and qualified opportunities from Sales, Marketing, and Partner sources

Skills

Required

  • product marketing
  • sales
  • marketing
  • qualitative and quantitative data analysis
  • automating work
  • Expert communicator across written and visual communication
  • PowerPoint
  • Web Marketing
  • Marketing communications
  • Managing and communicating up to senior Adobe executives
  • Project and program management skills
  • measurement of critical metrics
  • timeline
  • work management
  • scaling
  • reporting
  • internal and external evangelist for product(s) or product line(s)
  • crafting compelling messages
  • showcasing the benefits and capabilities

Nice to have

  • Familiarity with Adobe Experience Cloud or marketing solutions
  • Familiarity with Ad Tech, Ad Creative Tech, Email Marketing, Paid Social, or Web Marketing

What the JD emphasized

  • carry out the go-to-market initiatives
  • reaching GenStudio for Performance Marketing’s new sales targets
  • own the outcome for sales targets