We are looking for an experienced Senior Product Marketing Manager to contribute to our global product marketing strategy and execution. In this role, you will help the global Product Marketing team to drive customer and revenue growth, by reinforcing our leadership position in the market through compelling value-driven assets and campaigns. You'll focus on enhancing engagement with prospects, users, and buyers while gathering key market insights to influence product strategy and sales execution.
Your key performance indicators will include improving product line ARR, boosting product activation and adoption (NRR), increasing competitive win rates, and driving expansion plays. This role requires building strong cross-functional relationships with teams including product management, sales, sales engineering, and the broader marketing team to create long-term value for our customers and the business.
You are:
- A storyteller who thrives on turning complex product capabilities into clear, differentiated value
- Customer-obsessed and deeply curious about how real users work with data every day
- A self-starter who loves taking ownership of an area and running with it
- Experienced in B2B SaaS, especially in AI, embedded analytics or business intelligence
- Comfortable leading cross-functional initiatives, building compelling content, and leading product launches
**What you'll do: **
Content & Storytelling
Create customer-facing content, including solution briefs, blogs, landing pages, webinars, presentations, and videos
Partner with sales engineering to craft compelling live and recorded demos that showcase ThoughtSpot Embedded in action
Partner with customer marketing for case studies and user stories that highlight how customers are transforming their workflows with Intelligent Apps
Product Positioning & Messaging
Help evolve the positioning and messaging for the Intelligent Apps track
Translate features into clear customer value propositions for product leaders and developers
Define the Why Now, Why ThoughtSpot Embedded story for this space
Go-to-Market Strategy
Orchestrate product launches for new capabilities
Partner with product and demand gen teams to bring features to market and drive adoption
Align messaging and campaign strategy across field, customer marketing, and partner marketing teams
Sales Enablement
Equip the sales team with enablement materials and training sessions that clearly convey the value of embedded analytics
Partner with competitive intelligence for battlecards, discovery guides, and talk tracks to support competitive differentiation
Serve as the voice of the customer for field teams and help refine messaging based on direct feedback
Product Partnership
Provide strategic input to product teams on roadmap priorities, customer needs, and competitive insights
Collaborate closely with UX, product managers, and engineering to bring user empathy into the product experience
**What you'll bring: **
Required
5+ years of experience working in product marketing or solution marketing, ideally in B2B SaaS
Experience with BI tools, analytics platforms, or productivity software
Demonstrated success in building engaging content, crafting narratives, launching products, and driving go-to-market success
Exceptional written and verbal communication skills
Strong cross-functional leadership skills and the ability to influence without authority
Passion for data, storytelling, and enabling teams
Preferred
Background or experience with platforms like ThoughtSpot, Looker, Power BI, Notion, or Airtable
Understanding of internal and external analytics, mobile BI, or enterprise integrations
Familiarity with the modern data stack (e.g., Snowflake, dbt, Monte Carlo, Fivetran)
Prior experience in a high-growth environment or working on multi-product platforms
**Mandatory and Required Skills for All ThoughtSpot Roles **
Spotters are expected to demonstrate AI literacy and workflow integration to include to ability to:
- Comfortably and confidently integrate artificial intelligence into their daily workflow to increase productivity and quality.
- Hands-on experience to leverage AI tools (industry-leading LLMs) to increase productivity, automate routine tasks, and improve work quality.
- Speak to the experience of using AI for research, content creation, and document summarization while maintaining ownership of judgment and final decisions.
- Write effective prompts to get the most accurate and creative results from AI tools.
Spotters are expected to exemplify these key traits and AI Mindset:
- Curiosity in exploring new AI tools
- Adaptability to quickly learn and implement new, emerging AI technologies
- Critical thinking to know when to identify when AI should be used versus when human judgement is necessary
This combination of curiosity, adaptability, and discernment defines the AI mindset, and it’s required for every role at ThoughtSpot.
AI Mindset for All Spotters
At ThoughtSpot, we believe AI is a necessary and essential part of how we work. Every role, across every team, is expected to be fluent and comfortable with using AI to do their best work.
All Spotters are expected to experiment with ThoughtSpot’s AI tools (like Spotter and SpotterViz) and leading industry LLMs to streamline workflows, enhance output, and uncover new insights. Whether drafting content, analyzing data, or summarizing documents, AI is a daily partner. We value curiosity, openness to learning, and thoughtful application of AI to create real value. Training and resources are provided so every Spotter can confidently create with AI.
Hybrid Work at ThoughtSpot
This office-assigned role is available as a hybrid position, reporting to the office in India - Bangalore.
Spotters assigned to an office are encouraged to experience the energy of their local office with an in-office expectation of 2-3 days per week. This approach balances the benefits of in-person collaboration and peer learning with the flexibility needed by individuals and teams.
ThoughtSpot for All
At ThoughtSpot, diverse teams build better products. Complex data problems need many perspectives, not just one. We welcome different backgrounds, identities, and experiences, and we work to create a place where everyone can be themselves and do their best work. If this role excites you and you believe you’re a strong match, we encourage you to apply.
What Makes ThoughtSpot a Great Place to Work?
ThoughtSpot is the Agentic Analytics Platform that empowers every enterprise to transform insights into action, on a mission to make the world more fact driven. We hire people with unique identities, backgrounds, and perspectives - this balance-for-the-better philosophy is key to our success. When paired with our culture of Trust, Customer Obsession, Innovation and Intensity, ThoughtSpot cultivates a respectful culture that pushes norms to create world-class products. If you’re excited by the opportunity to work with some of the brightest minds in the business and make your mark on a truly innovative company, we invite you to read more about our mission, and apply to the role that’s right for you.
About ThoughtSpot
The world’s most innovative companies turn to ThoughtSpot’s AI-Powered Analytics to put data in the hands of everyone, from the C-suite to the frontline. With simple, natural language search and AI, anyone can ask questions, discover insights, and act with confidence. Unlike legacy tools that sacrifice performance for complexity, ThoughtSpot is intuitively designed for every business user while being built to handle the most complex, large-scale data, wherever it resides. This unique combination of speed and simplicity is why enterprise leaders trust ThoughtSpot to transform decision-making into a truly data-driven culture.
At ThoughtSpot, we’re a curious, data-driven bunch. We believe the world works better when everyone has access to facts. That’s why we build products that make asking and answering data questions as natural as having a conversation.