About Us
Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar.
Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes.
1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to** $100M+ in ARR**, with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI and Graceview.
We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law.
Joining Legora means three things.
- We **lean in: **ownership over titles, outcomes over intentions.
- We fight for excellence: high standards, direct, ego-free feedback.
- We** grow together:** as a team and with our customers.
Mission before ego. Everyone contributes. No one coasts.
If you’re driven by impact, pace, and raising the bar. This is the place.
The role
We’re hiring a Senior Product Marketing Manager to own a core product area at Legora. The role is based in Stockholm, Sweden.
This is a high-ownership, high-influence role for a top 1% PMM. You will operate as the strategic and executional leader of your product area—defining positioning and narrative, driving go-to-market strategy, influencing product direction, and delivering measurable adoption and revenue growth.
You’ll partner closely with Product, GTM, and executive leadership to shape category-defining AI products. The role demands rare range: technical rigor, strategic clarity, and creative excellence. It offers the opportunity to do the best work of your career.
What You’ll Own
Narrative & Positioning
- Define clear, differentiated positioning from first principles
- Turn complex, AI-driven products into sharp, compelling customer value
- Establish a high bar for clarity, taste, and storytelling across every touchpoint
Go-to-Market Strategy
- Lead end-to-end GTM for a core product area, from ideation through adoption
- Partner with Product, Marketing, GTM to shape what gets built and how it’s brought to market
- Ensure launches showcase Legora’s differentiated value that translate into pipeline and revenue
Revenue Enablement
- Enable sales with world-class assets: pitches, demo narratives, one-pagers, competitive strategy
- Increase win rates and deal velocity through sharp differentiation
- Partner with Growth and Design to drive conversion across web, campaigns, and lifecycle
Web Strategy
- Own product storytelling across the website and key growth surfaces.
- Continuously optimize for clarity, differentiation, and conversion while maintaining narrative consistency across touchpoints.
Market & Customer Intelligence
- Synthesize customer conversations, usage data, win/loss analysis, and competitive intelligence into actionable insight.
- Influence product prioritization and roadmap decisions
What You Bring
- Experience: 6–8+ years in Product Marketing or Product Strategy in high-growth AI or B2B SaaS environments with a track record of marketing and driving adoption of AI products.
- Strategic Thinking: You operate from first principles, form strong points of view, and know how to separate durable signal from short-term noise.
- Leadership & Influence: Strong executive presence and ability to influence senior stakeholders. You lead those around you, challenge thinking, elevate quality, and provide clear strategic direction across Product and GTM teams.
- Storytelling & Craft: Outstanding writer and communicator with the ability to make technical, AI products feel clear, differentiated, and compelling.
- Technical Fluency: Strong grasp of technical AI concepts and the ability to engage credibly with Product and Engineering.
- Ownership & Drive: High agency, low ego, and a bias for action. You thrive in ambiguous, cross-functional environments and push work forward without waiting for perfect clarity.
- Creativity & Taste: You hold a high bar for messaging precision, product storytelling, and visual presentation. Details matter.
- Data-Driven Rigor: You use data to make decisions, measure impact, iterate quickly, and anchor outcomes.
- Speed & Quality: You move incredibly fast while delivering extremely high quality work. You don’t view speed and quality as tradeoffs.
Legora is an Equal Opportunity Employer
At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.