Senior Product Marketing Manager, Developer Platform

Box Box · Enterprise · Redwood City, CA · Marketing

Senior Product Marketing Manager for Box's Developer Platform, focusing on AI capabilities and content management. The role involves GTM strategies, messaging, content creation, sales enablement, and acting as a thought leader in the developer community. Requires experience with developer tools, platforms, and a strong understanding of AI trends. The role emphasizes using AI tools for market analysis and content velocity.

What you'd actually do

  1. Build and own the narrative, positioning, and messaging tied to all capabilities of the Box Platform targeting developers
  2. Develop and execute integrated GTM strategies for the Box Platform, partnering with campaign, field, and partner marketing to drive pipeline creation and acceleration.
  3. Create high-impact content for 1st and 3rd party external channels (web, blogs, thought leadership, e-books, webinars, events)
  4. Deliver ongoing enablement to sales and customer success on developer use cases and personas, competitive dynamics, and objection handling.
  5. Partner with product and technical PMMs to align roadmap and messaging to developer use cases needs.

Skills

Required

  • 4+ year experience in working with developer, development tools and platforms
  • Strong interest and understanding of developer trends, particularly the state of AI tools and infrastructure.
  • Familiarity with enterprise buying cycles, multi-stakeholder sales, and the needs of life sciences IT and line-of-business buyers
  • Demonstrated ability to craft and deliver executive-ready narratives and presentations
  • Proven cross-functional leader and player-coach who influences without authority and drives initiatives across product, sales, CS, and marketing.

Nice to have

  • some hands-on development experience
  • experience with developer outreach as a marketer, evangelist or outbound product manager
  • Participation in developer communities, both online and in-person.
  • A dynamic storyteller with a point of view on the intersection of AI and development.
  • strong public speaking skills and comfort representing Box externally.

What the JD emphasized

  • developer tools and platforms
  • AI tools
  • AI-first workflows
  • AI-first mindset