Senior Product Marketing Manager

Postman Postman · Enterprise · San Francisco, CA · Product Marketing

Senior Product Marketing Manager for Postman, a leading API platform. This role focuses on developing product positioning, messaging, and marketing programs to drive awareness, engagement, and adoption of Postman's features and services, particularly for platform engineers and developers. Responsibilities include creating content, enabling the sales team, and managing product launches.

What you'd actually do

  1. Act as a product marketing lead for Postman features and services, and take ownership of the strategy to drive awareness and market penetration of key capabilities
  2. Work with engineering teams to distill key functionality and benefits into customer facing value messaging
  3. Craft compelling, and differentiated outbound product messaging and content (like blogs, videos, tutorials, web pages, webinars, social media that resonate with target personas.
  4. Enable the field on our solutions, through training and content (e.g. pitch decks and playbooks, etc)
  5. Plan and implement feature and service launches (with operational marketing teams), including creating launch materials and content to support and coordinate with team members

Skills

Required

  • 5+ years of professional non-internship product marketing experience or 2+ years of post-MBA management or strategy consulting experience
  • Experience in software, SaaS, Developer Tools, or DevOps
  • Experience building product positioning and messaging
  • Experience with customer segmentation, profiling, and targeting

Nice to have

  • Direct experience with developers, and audiences that build applications
  • Experience crafting engaging content for developers
  • Comfortable marketing to technical leaders
  • Familiarity with Postman API Platform