The Social Marketing team focuses on ensuring the right content reaches the right customer wherever they are on social. We connect customers to relevant products through engaging, timely, and contextually meaningful experiences. We continuously evolve how products are discovered by translating customer behavior, trends, and platform dynamics into content that feels native, personalized, and aligned to how customers shop today.
The Senior Product Marketing Manager, Fashion & Fitness owns paid social marketing for the Fashion & Fitness vertical — driving performance through the intersection of creative strategy, merchandising, and channel execution. This role translates category trends, cultural moments, and customer behavior into high-performing social programs that drive efficient spend and measurable conversion across Meta, TikTok, Pinterest, and more.
This leader will drive paid social performance for Fashion & Fitness by setting the creative and merchandising strategy that fuels channel efficiency. They will establish how products are selected, positioned, and brought to life in platform-native formats — translating emerging trends, seasonal moments, and performance signals into compelling programs, while continuously evolving strategy through experimentation and data-driven iteration. This role requires a performance marketing mindset paired with strong creative judgment and merchandising instincts — someone who understands how creative and product decisions directly drive ROAS, CTR, and downstream conversion.
As an Individual Contributor, you will operate in close partnership with the Social Marketing team, Fashion & Fitness Marketing team, and creative teams — ensuring creative and merchandising inputs are tightly aligned to channel strategy, optimization cycles, and efficient media investment. You will stay deeply connected to Fashion & Fitness trends, emerging brands, and evolving platform formats, using those insights to inform both near-term execution and long-term creative direction.
Key job responsibilities
- Own paid social marketing for Fashion & Fitness — driving performance and efficiency through creative strategy, merchandising, and channel execution across social media applications in formats that feel native, trend-forward, and conversion-oriented
- Lead social merchandising strategy for Fashion & Fitness — curating hero SKUs and product assortments, identifying trend-driven selections, and partnering with category and merchant teams to align social creative to inventory and promotional priorities
- Translate performance data (CTR, CVR, ROAS, engagement) into actionable creative and merchandising briefs, closing the feedback loop between what runs and what gets built next to continuously improve paid social efficiency
- Partner closely with the Fashion & Fitness marketing team to align creative testing roadmaps with channel strategy, ensuring creative velocity and quality match the pace of optimization cycles and budget allocation decisions
- Partner with creative studios to develop performance-informed briefs and ensure creative output meets the quality, format, and velocity requirements of paid social channels
- Build and maintain a Fashion & Fitness trend intelligence function — monitoring platform trends, competitor creative, and cultural moments to inform proactive, seasonally-relevant campaign planning
- Develop scalable mechanisms for creative-to-merchandising alignment, including seasonal planning calendars, intake processes, and post-campaign creative retrospectives
- Communicate creative strategy, merchandising rationale, and performance insights to senior leadership through clear, concise narratives
Basic Qualifications
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Bachelor's degree
- Experience driving direction and alignment with cross-functional teams
- Experience owning creative input, development and execution from concept to completion
- Strong understanding of paid social platforms (e.g., Meta, TikTok, Pinterest) and how creative and product selection drive performance in discovery-driven environments.
Preferred Qualifications
- Deep expertise in Fashion, Apparel, or Fitness verticals — strong understanding of trend cycles, seasonal planning, and style-forward audience behavior.
- Experience merchandising or curating products within social or discovery-driven environments.
- Prior experience working alongside or embedded within a performance marketing function, with a clear understanding of how creative inputs serve channel optimization.
- Experience building creative frameworks, seasonal playbooks, or merchandising mechanisms that scaled beyond their immediate team
- Experience defining product or tech requirements to support creative or merchandising strategies at scale.
- Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices.
- Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 157,100.00 - 212,600.00 USD annually USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually