Senior Product Marketing Manager, Fraud

Socure Socure · Vertical AI · New York, NY · Hybrid · Marketing

Product Marketing Manager for Socure's Fraud Suite, responsible for developing and executing product marketing strategies to drive awareness, adoption, and growth. This role involves market research, product launches, and ensuring alignment between product capabilities and customer needs, with a specific focus on the fraud suite.

What you'd actually do

  1. Develop product positioning, messaging, and value propositions that differentiate Socure’s fraud product in the market.
  2. Lead the planning and execution of go-to-market strategies for new product launches and feature releases.
  3. Conduct market, competitor, and customer research to inform product marketing strategies and content.
  4. Collaborate with product, sales, and marketing teams to ensure consistent messaging and alignment across channels.
  5. Create sales enablement materials, such as presentations, datasheets, and FAQs, tailored to workforce solutions.

Skills

Required

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in product marketing, marketing, or a related field, preferably with experience in payments.
  • Strong written and verbal communication skills.
  • Analytical mindset with the ability to interpret data and market trends.
  • Project management and organizational abilities; able to manage multiple projects and adapt to shifting priorities.
  • Deep understanding of product marketing, go-to-market strategies, and sales enablement.
  • Collaboration and relationship-building skills across cross-functional teams.
  • Adaptability, curiosity, and a willingness to learn in a fast-paced environment.
  • Experience within the fraud space helping bring products to market is required.

What the JD emphasized

  • Experience within the fraud space helping bring products to market is required.