Senior Product Marketing Manager, Gtm Solutions

Legora Legora · Vertical AI · New York, NY · Marketing

Senior Product Marketing Manager for an AI-native legal workspace company. The role focuses on translating product capabilities into buyer-specific narratives for different legal practices and segments, driving go-to-market strategies, and supporting sales enablement. Requires experience in enterprise SaaS or AI product marketing, strong storytelling, and sales partnership skills.

What you'd actually do

  1. Solutions positioning: Own how Legora shows up across our core solutions drafting, review, research, diligence, knowledge and translate product depth into clear, defensible positioning for each.
  2. Practice area GTM: Build the narratives and materials that win in specific practices litigation, corporate, regulatory, IP, and the verticals where Legora's value is most concentrated. Work directly with practice leaders to ground messaging in how lawyers actually work.
  3. Segment strategy: Sharpen how we position to AmLaw firms, magic and silver circle firms, mid-market firms, and in-house teams. Make sure the same product reads differently and correctly to each.
  4. GTM execution: Drive the launch motions, sales narratives, and enablement that turn positioning into pipeline. Build the bill of materials sales actually uses and the customer-facing assets that close deals.
  5. Sales partnership: Partner directly with sales leadership on the strategic deals that define the year, and build the battlecards, decks, and customer-facing assets that move pipeline.

Skills

Required

  • Product marketing
  • Solutions marketing
  • Vertical marketing
  • Enterprise SaaS marketing
  • AI product marketing
  • Storytelling
  • Sales enablement
  • GTM strategy

Nice to have

  • Legal tech marketing

What the JD emphasized

  • AI vendor