Senior Product Marketing Manager - Payments (remote-eligible)

Bill.com Bill.com · Fintech · Draper, UT +2 · Marketing

Senior Product Marketing Manager for Payments at Bill.com, focusing on bringing payment products to market, driving adoption, and managing the go-to-market lifecycle. Responsibilities include developing strategies, customer segmentation, positioning, messaging, and collaborating with cross-functional teams. Requires B2B SaaS/fintech experience and a track record of successful product launches.

What you'd actually do

  1. Drive go-to-market (GTM) strategies that deliver on business goals by solving customer problems and translating insights into executable plans.
  2. Quickly develop deep product expertise and understanding of customer workflows, partnering with Product to influence roadmap and feature development.
  3. Serve as a customer champion, turning insights about needs, journeys, and segments into messaging and programs that resonate.
  4. Lead audience segmentation, positioning, and messaging, creating compelling product narratives that guide all GTM efforts.
  5. Own GTM leadership, aligning cross-functional stakeholders, securing resources, and supporting effective launches.

Skills

Required

  • 8+ years of professional experience in Product Marketing (or closely related role), with direct experience at the Senior Product Marketing Manager level.
  • Proven experience in B2B SaaS and/or fintech.
  • A track record of successful product and feature launches, including developing positioning, messaging, and GTM strategy.
  • Experience conducting market research, competitive analysis, and customer segmentation, and translating findings into actionable strategies.
  • Strong strategic and analytical mindset, with the ability to work closely with market research and analytics teams.
  • Demonstrated ability to work cross-functionally and influence without direct authority.
  • Strong written and verbal communication skills, with experience developing sales enablement tools and presenting to leadership.
  • Experience managing complex projects end-to-end in a highly matrixed environment.

Nice to have

  • Direct experience in payments or fintech.
  • Ability to navigate ambiguity and adapt strategies in dynamic environments.
  • Self-starter mindset with the ability to operate independently and proactively.
  • Skilled in storytelling and presentation, with the ability to engage both internal and external audiences.
  • Collaborative working style, with a proven ability to build alignment across Product, Sales, and Marketing.