Senior Research Analyst - Disney+

Disney Disney · Media · London, United Kingdom

This role is a Senior Research Analyst for Disney+ in EMEA, focusing on understanding customer needs and behaviors to inform marketing effectiveness and strategic decision-making. The role involves managing pre- and post-campaign research, supporting marketing effectiveness programs, and collaborating with various teams and research partners.

What you'd actually do

  1. Lead the day-to-day management of the Disney+ EMEA pre- and post-campaign research programme, testing over 400 assets each year across static, audio and visual formats.
  2. Support the delivery of marketing effectiveness programmes, including brand tracking and positioning research.
  3. Partner closely with Disney+ Marketing and Creative teams, running quarterly reviews to share key learnings and inform future campaigns.
  4. Contribute to brand drivers analysis, helping identify key business KPIs and support commercial target setting.
  5. Share responsibility for ad-hoc insight and analysis requests across the wider research programme, working alongside analysts and coordinators.

Skills

Required

  • Proven experience using analytical and market research techniques, with strong expertise in quantitative tracking.
  • Experience delivering campaign pre- and post-testing.
  • Practical knowledge of research and analytics tools such as SPSS, Survey Reporter, TGI, Q and Qualtrics.
  • Confidence presenting strategic, insight-led narratives to senior stakeholders.
  • Ability to translate data into clear, actionable recommendations.
  • Strong stakeholder management skills, with experience working across multiple functions and with external partners.
  • Advanced Excel skills and strong PowerPoint proficiency.
  • Excellent numerical, analytical and research capability, with outstanding attention to detail.
  • Ability to work autonomously while remaining highly collaborative.
  • Clear, confident communication and interpersonal skills.
  • A broad, thoughtful approach to problem solving, considering impact beyond immediate scope.
  • A strong interest in the streaming landscape and marketing strategies.