Senior Research Analyst, Disney+ UK Ad Sales

Disney Disney · Media · London, United Kingdom

This role is for a Senior Research Analyst on the Disney+ UK Ad Sales team. The primary focus is on leveraging audience insights from various industry tools and campaign effectiveness studies to support the UK advertising sales team. The role involves developing audience insights, providing regular reporting using tools like BARB and Techedge, and supporting third-party measurement solutions and primary research surveys. The candidate should have experience in commercial media research and insights, with proven ability in analyzing audience data and syndicated datasets.

What you'd actually do

  1. Develop compelling audience insights to champion the benefits for advertisers in partnering with Disney+ Advertising through a range of tools e.g. BARB, TGI, AudienceProject and GWI
  2. Use deep knowledge of BARB and Techedge to provide regular reporting, scorecards, nickable charts and competitor context
  3. Work with Ad Sales teams to deliver bespoke responses to individual client needs and category specific analysis
  4. Support on 3rd party measurement solutions delivering campaign effectiveness studies and primary research surveys
  5. Stay updated on industry trends and emerging technologies in audience measurement

Skills

Required

  • Experience working within a commercial media research and insights team
  • Proven experience in analysing and interpreting BARB audience data, using TechEdge to analyse industry viewership data (Viewing, Advanced Campaign Hub, CFlight)
  • Experience cross-tabbing syndicated datasets from the UK media landscape (e.g. TGI and/or GWI)
  • Inquisitive mindset to understand how advertising best delivers brand objectives
  • Motivated by understanding drivers of advertising effectiveness and customer behaviour
  • Comfortable presenting research findings to senior-level stakeholders
  • Highly numerate with ability to turn data into insights in an interesting, engaging and commercially relevant way
  • Ability to work independently and pro-actively with a high attention to detail
  • Able to manage and prioritise multiple deadlines simultaneously