Senior Scaled Partner Enablement Manager

Intercom Intercom · Enterprise · San Francisco, CA · Sales

This role focuses on enabling partners to effectively sell and implement Intercom's AI Agent, driving revenue growth and partner productivity. It involves designing certification programs, creating sales assets, and optimizing the partner enablement platform, with a forward-thinking approach to AI's role in enablement.

What you'd actually do

  1. Analyze the partner sales cycle to identify friction points. You will build targeted enablement "interventions" designed specifically to increase win rates and decrease the time between partner onboarding and their first sourced deal. You will work cross-functionally with the Regional Partner Managers (APAC, LATAM, AMER, EMEA) to ensure the scaled content strategy aligns with regional revenue targets and specific GTM plays.
  2. Design and launch advanced certification programs that validate a partner’s ability to sell and implement Intercom’s AI Agent, directly impacting their ability to command higher service fees and drive deeper customer retention.
  3. Create "sales-ready" assets that allow partners to position Intercom effectively against competitors like Decagon, ensuring our partners are equipped to win high-stakes enterprise bids.
  4. Define and lead the long-term vision for scaled enablement, moving beyond modular training to create a holistic "Partner Journey" that accelerates time-to-first-deal. You will provide the leadership team with deep insights into partner readiness. You will use data to "pressure-test" our strategy, identifying which regions or tiers are underperforming and why.
  5. Shift from measuring "completions" to measuring "competency and outcomes." You will own the link between enablement programs and partner-driven ARR, identifying gaps in the funnel and deploying targeted interventions. Move beyond vanity metrics. You will be responsible for reporting on Enablement-Influenced Revenue, tracking how engagement with our platforms correlates with partner-sourced pipeline and deal velocity.

Skills

Required

  • 8+ years in Enablement, GTM Strategy or Partner Ecosystems
  • Experience where your success was measured by business outcomes (e.g., pipeline growth, quota attainment, or partner productivity) rather than just content output.
  • A deep understanding of the B2B SaaS sales funnel and the specific levers that drive partner-sourced vs. partner-influenced revenue.
  • Knowledge of how Partnerships monetize their relationship.
  • Ability to use Salesforce and PRM data to build a narrative around enablement’s ROI, identifying exactly where our investment in "scaled training" is yielding the highest revenue dividends.
  • You can navigate ambiguity, identify "leaks" in the partner engine, and solve them with minimal oversight.
  • A forward-thinking approach to how AI changes the enablement landscape—both in how we enable partners on Intercom's AI Agent and how we use AI to scale our own internal operations.
  • The ability to challenge internal stakeholders and SMEs to ensure our external partner content is "airtight" and reflects a high-bar for excellence.

Nice to have

  • Unlimited access to Claude Code and best-in-class AI tools; experimentation & building is encouraged & celebrated.

What the JD emphasized

  • Revenue Velocity Mapping
  • Monetization of Competency
  • Ecosystem Mindshare & Growth
  • Strategic Architecture
  • Performance-Driven Enablement
  • Cross-Functional Orchestration
  • Infrastructure Ownership
  • proven track record of building programs that move needle-metrics not just engagement metrics
  • business outcomes
  • partner-sourced vs. partner-influenced revenue
  • make Intercom a "profitable practice"
  • enablement’s ROI
  • identify "leaks" in the partner engine
  • how AI changes the enablement landscape
  • challenge internal stakeholders
  • high-bar for excellence