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**Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.
This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.
Sr. SEO Specialist - Job Description Overview
Okta is seeking a highly skilled and results-oriented Senior SEO Specialist to independently drive high-impact SEO and GEO work across Okta.com. This is a senior individual contributor role that requires full ownership, proactive problem-solving, and senior-level decision-making across technical, content, and analytical SEO initiatives. The ideal candidate demonstrates strong judgment, clear communication, operational rigor, fruitful cross-functional collaboration, and the ability to translate SEO insights into measurable business outcomes with minimal oversight.
Strategic Leadership & Ownership
- Operate with minimal supervision, taking full ownership of all assigned work and proactively solving problems and identifying opportunities
- Self-initiate SEO checks, QA, competitive research, and the development of new ideas and strategies
- Manage multiple concurrent projects effectively, meeting both deadlines and quality standards while triaging needs based on business impact
- Create and communicate SEO strategy roadmaps with stakeholders and Okta leadership
- Proactively update manager and stakeholders on project status and progress
- Understands how to work in a collaborative team environment and enterprise organization who can be impactful via strong POVs, but can also
- Stay current on industry changes (SEO, AI/GEO/AEO) and apply new insights to daily work and long-term strategy
Core SEO Execution
- Demonstrate SEO expertise consistent with 5+ years of professional experience, understanding the why behind SEO issues
- Identify and prioritize SEO gaps based on potential business impact and measurable outcomes (acquisition, performance)
- Utilize systems, checklists, and repeatable processes to ensure comprehensive and high-quality analysis and execution
- Maintain a strong working understanding of Okta’s business model and product offerings
- Correlate cause-and-effect relationships in SEO performance to synthesize trends and patterns
- Mentor and enable marketing and non-marketing stakeholders to adopt SEO best practices
- Develop best practice documentation to enable internal teams to self-service
Communication & Delivery
- Provide senior-level insights, synthesis, and actionable recommendations.
- Communicate complex SEO concepts clearly and effectively to both technical and non-technical audiences
- QA all work prior to stakeholder review, have a strong attention to detail, and anticipate stakeholder questions and address them proactively
- Use a self-owned resources and task management system (e.g., Asana) to manage work, files, tools, links, and deadlines with accurate status, ownership, and due dates
Qualifications
- 5+ years of professional experience demonstrating advanced SEO expertise (technical, content, and analytical).
- Knowledge of multiple SEO platforms such as STAT, SEMRush, Lumar/DeepCrawl, Looker Studio, Google Analytics, Google Search Console, Screaming Frog, and more.
- Experience with Adobe Experience Manager (AEM) is a plus
- Passionate about SEO, GEO, content strategy, AI, and digital marketing
- Proficiency in spreadsheets, including, but limited to functions such as VLOOKUPs, % change formulas, conditional formatting, and more.
- Comfortable navigating CMS platforms and making accurate site changes if needed
- Experience with reporting platforms like GA4, Adobe Analytics, Looker Studio, and more.
- Proven ability to leverage SEO tools, AI, and automation to increase efficiency and scale impact.
- Ability to create impactful slide decks, deliverables, and reporting materials for senior-level audiences
- A collaborative mindset that contributes positively to team velocity, quality, and morale.
#LI - Hybrid
#P14372_3362158
Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit:https://rewards.okta.com/us.
The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between:
$108,000—$148,500 USD
Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/can.
The annual base salary range for this position for candidates located in Canada is between:
$88,000—$121,000 CAD
** The Okta Experience**
- Supporting Your Well-Being
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- Developing Talent and Fostering Connection + Community
We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
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