Job Description
The Salesforce Effectiveness Manager (SFE Manager) is strategic business partner to Commercial Leadership, responsible for optimizing Go‑to‑Market (GTM) models, field force productivity, Future FF engagement, and incentive effectiveness through advanced analytics, data‑driven insights, and continuous capability development.
Primary Responsibilities (but not limited to):
The SFE Manager will be responsible for the implementation within countries of selected core capabilities, which are harmonised and represent VN CLT expectations which countries are expected to adopt or develop:
Active Management of Agreed SFE KPIs
- Own the end‑to‑end Salesforce performance management framework, including KPI definition, governance, interpretation, and action tracking
- Translate performance data into actionable insights and recommendations for BU Heads and Sales Leadership
- Lead quarterly performance deep‑dives (root‑cause analysis, productivity drivers, ROI of sales activities.)
Sales Incentives (SIP) and target setting
- Design and govern fair, compliant, and motivating incentive schemes aligned with GTM strategy and local market dynamics
- Lead scenario modeling for target setting (forecast sensitivity, territory equity, workload balance). Make analysis on SIP and targeting practice and advise solutions and optimize SIP impact to business
- Ensure SIP governance, audit readiness, and alignment with regional & global compliance standards
- Work SIP/target setting vendor, facilitate earliest possible implementation
Segmentation and Targeting
- Lead customer segmentation, prioritization, and call planning logic across channels (face‑to‑face, remote, digital)
- Drive resource allocation optimization (territory design, call capacity, channel mix) based on customer value and access
- Partner with Marketing and Medical to align customer engagement plans (CEP / MCCP) with segmentation insights
Advanced Analytics & Data Enablement
- Partner with DHH and AP SFE to develop and apply advanced analytics (productivity models, predictive insights, targeting algorithms)
- Champion self‑service analytics (Power BI, dashboards) for Sales Managers
- Ensure data quality, master data alignment, and consistent definitions across sales, marketing, and finance
Governance, Process & Compliance
- Establish and maintain SFE governance frameworks for target setting, SIP, territory alignment, and KPI definitions
- Ensure all SFE processes are audit‑ready, compliant, and well documented
- Act as key SFE contact during internal & external audits
Salesforce Capabilities
- Actively manages call quality (measurement and action’s proposal)
- Actively manages both quantum and quality of coaching (measurement and action’s proposal)
- The SFE Manager will also be responsible for adhoc capabilities which BUs can draw from in accordance with their own needs:
- The SFE Manager is additionally expected to be personally accountable for one of the Core Capabilities (Sales Incentives/Outsourcing, Segmentation and Targeting, Salesforce Capabilities) and ensure that VN practice is aligned with VN strategies and lead initiatives best practices for the future market.
- The SFE Manager will additional be expected to work with RSFE lead to align the direction of RSFE lead
Other key responsibilities include:
- Fully support implementation of the GHH Fast Forward strategy, translate strategies to Salesforce Excellence practice, having expert practical knowledge of current digital capabilities of current Country salesforces, and where gaps exist.
- Be aware of the importance of non-traditional customers and channels and their interplay with conventional sales representatives
- Under the direction of the DD&A Lead, undertake additional SFE project work where cross functional capabilities, expertise or data are required.
**Required Skills: **
Adaptability, Adaptability, After Sales Technical Support, Analytical Thinking, Call Quality Monitoring, Communication Management, Consumer Profiling, Customer-Oriented, Customer Service, Data Analysis, Data Profiling, Data Visualization, Key Performance Indicators (KPI), Market Access, Media And Communications, Order Processing, Organizational Performance Management, Outsourcing, Performance Improvements, Productivity Improvements, Product Sales Training, Report Preparation, Sales Data Management, Sales Pursuits, Sales Quotes {+ 2 more}
**Preferred Skills: **
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Secondary** Language(s) Job Description:**
**Desired Experience/Education/Skills: **
Education level:
- University degree (BA/BSc or marketing equivalent) from accredited university
Experience:
- 5+ years’ experience in Commercial Excellence / SFE / Sales Operations within pharmaceutical or healthcare industry
- Hands‑on experience in GTM transformation, incentive design, or omnichannel deployment preferred
- Exposure to regional or global project environments is an advantage
Skills/Capabilities:
- Strong ability to influence and drive change without direct authority, partnering effectively with Sales Managers, BUDs, and senior leadership.
- Excellent stakeholder engagement and communication skills, with the ability to present clear, data‑driven insights to executive and regional stakeholders.
- Proven capability to work collaboratively across cultures, functions, and hierarchies in a multinational environment.
- High operational credibility and learning agility, enabling adoption of new processes, tools, and ways of working within sales organizations.
- Solid expertise in Sales Excellence and Go‑to‑Market disciplines, including field force design and deployment, territory alignment, sales incentives, target setting, and Salesforce KPIs across diverse market types.
- Strong analytical and insight‑generation skills, translating CRM and sales data into actionable recommendations for business decisions.
- Ability to coach, mentor, and support sales teams in performance management and sales excellence capabilities.
- Good understanding of omnichannel customer engagement and CRM/call reporting systems, with strong proficiency in MS Office and reporting tools.
- Professional‑level English communication skills, both written and verbal.
Merck Leadership Standards
- Make Rapid, Disciplined Decisions
- Act with Courage and Candor
- Demonstrate Ethics and Integrity
- Drive Results
- Foster Collaboration
Personal Characteristics
- A self- starter, with motivation and drive to deliver a significant improvement in sales capabilities
- Customer-centric thinking (e.g., always acts with customers in mind)
- Superior interpersonal skills
- Emotional/Social Intelligence - Is insightful regarding the needs, goals, demands, and problems of others.
- Optimistic and Passionate
- Resilient with an ability to deal with ambiguity and complex operating environments
- Open to feedback & learning
- Flawless time management skills with an ability to deliver despite competing priorities arising
- Grace and poise under pressure
**Search Firm Representatives Please Read Carefully ** Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
**Employee Status: **
Regular
Relocation:
VISA Sponsorship:
Travel Requirements:
Flexible Work Arrangements:
Not Applicable
Shift:
Valid Driving License:
Hazardous Material(s):
Job Posting End Date:
05/31/2026
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