Senior Social Media Manager

Unity Unity · Enterprise · United States · Remote · Marketing & Communications

Senior Social Media Manager to lead global social presence, integrating organic storytelling, paid amplification, and executive communications. Requires 8-10+ years of experience, strategic mastery, and advanced social expertise.

What you'd actually do

  1. Own the prioritization, delivery, and performance of a comprehensive social portfolio. You will apply an expert-level understanding of platform algorithms and audience behaviors to optimize content for maximum reach and engagement.
  2. Serve as the subject matter expert for social performance, designing sophisticated paid/boosting frameworks to amplify Unity's most critical stories.
  3. Own the end-to-end social strategy for Unity’s executive leadership (VP+ level). You will act as a strategic consultant, shaping their digital voices to influence the industry landscape.
  4. Act as a key collaborator across business units, engaging with peers and Directors to ensure social initiatives support cross-company projects.
  5. Identify and implement more efficient ways of achieving success, reducing complexity in our social workflows, and anticipating potential roadblocks before they impact delivery.

Skills

Required

  • social media strategy
  • communications
  • digital marketing
  • managing complex portfolios
  • global brands
  • platform algorithms
  • audience behaviors
  • paid/boosting frameworks
  • executive social strategy
  • cross-functional influence

Nice to have

  • short-form video production
  • design
  • copywriting
  • gaming industry insight
  • ad tech industry insight
  • real-time 3D technology landscape

What the JD emphasized

  • 8 -10+ years of experience in social media strategy, communications, or digital marketing, with a proven track record of managing complex portfolios for global brands.
  • Deep technical knowledge of social platforms, particularly the interplay between organic content and paid growth strategies.