Senior Social Media Marketer

Abridge Abridge · Vertical AI · San Francisco, CA · Commercial

Senior Social Media Marketer to own Abridge's public presence, building a community around AI in healthcare. The role involves developing social strategy, creating content across platforms (X, LinkedIn, Instagram), running an employee advocacy program, and using AI as a multiplier in the marketing workflow. Requires experience in social media marketing, building brands for both vertical industries and tech/AI audiences, and strong writing and content creation skills.

What you'd actually do

  1. Own Abridge's social strategy across X and LinkedIn, with Instagram as a secondary platform. You will set the editorial direction, the cadence, the content mix, and the standard for what ships.
  2. Build two parallel social motions in service of one coherent brand: one tuned to the AI and technology community, the other to the healthcare community. The voices, formats, and rhythms will be different by design.
  3. Run our employee-as-influencer program. You will identify the right internal voices among our clinicians, researchers, and leaders; coach them on platform-native writing; build the operating model that gets them posting consistently; and measure the lift their voices create over time.
  4. Write at volume and at a high standard. Posts, threads, carousels, comments, and replies will all pass through you as either the first draft or the final eye.
  5. Brief, capture, and create content across formats. You will storyboard short-form video, direct shoots at events and in the office, edit when speed matters, and brief the Creative team when polish matters. Knowing which mode to operate in is part of the job.

Skills

Required

  • Six to eight years of experience in social media or content marketing
  • Hands-on fluency with X and LinkedIn
  • Outstanding writing across short and long form
  • Strong content sense across formats, including writing, short-form video, carousels, and photography
  • An AI-native working style

Nice to have

  • Instagram experience
  • direct healthcare experience

What the JD emphasized

  • track record of building brands from a small footprint into a meaningful community
  • Demonstrated experience building social presence for a vertical industry audience and a technology or AI audience in parallel
  • A real track record of building employees into credible public voices