Senior Software Engineer

Caterpillar Caterpillar · Industrial · Chicago, IL

Senior Software Engineer to manage and develop Salesforce Marketing Cloud platform for digital marketing campaigns, customer journeys, email campaigns, and automation workflows. Responsibilities include gathering requirements, troubleshooting, data integration, and staying updated with Salesforce technologies.

What you'd actually do

  1. Manage Salesforce Marketing Cloud (SFMC) platform to drive effective digital marketing campaigns and solutions.
  2. Design, implement, and maintain Salesforce solutions that enhance marketing efforts.
  3. Develop and maintain Salesforce Marketing Cloud platform.
  4. Create and manage customer journey maps, email campaigns, and automation workflows.
  5. Work with stakeholders to gather requirements and implement marketing solutions.

Skills

Required

  • Salesforce Marketing Cloud
  • Digital marketing campaigns
  • Customer journey maps
  • Email campaigns
  • Automation workflows
  • AMPscript
  • GTL
  • CSS
  • HTML
  • SQL queries
  • SDLC
  • Agile tools (Azure DevOps or JIRA)

Nice to have

  • Salesforce Marketing Cloud Certification(s)

What the JD emphasized

  • Salesforce Marketing Cloud Certification(s)
  • Email marketing, customer journeys, and automation workflows
  • AMPscript, GTL, CSS and HTML
  • SQL queries
  • SDLC
  • Agile tools such as Azure DevOps or JIRA